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Haier India's Swanky New Office in New Delhi

05-29 2014

Delhi, India-24th March, 2014: Haier India, the global leaders in Home Appliances & Consumer Electronics and the Number 1 Global Major Appliances Brand, has relocated its India headquarters to Okhla Industrial Estate today. The 42,000 square feet office, which replaces the older facility doubles the office space to accommodate the entire sales, marketing, service, product delivery and the management teams. This move is yet another important milestone for Haier India which recently commemorated the completion of 10 years in the Indian market and is a reflection of the company’s stability, confidence in the market and continuous expansion.

To give dealers a first-hand experience of the new products, Haier has created an ‘experience zone’ at the new office that showcases Haier’s new and innovative products.  In the past decade, Haier has understood the mindsets of the Indian consumers and has designed products to suit their needs. With the newer bigger facility, the company will strive to provide quality products and develop further innovation to its consumers. The company recently introduced their unique ‘i-age’ line of products, inspired by the Internet age.

Commenting on the new office, Mr. Eric Braganza, President, Haier India said, “We are thrilled to have finally found the ideal location that offers room for showcasing our products as well as accommodate future expansion. This move was essential especially with the rapid growth of our Indian operations.”

Unmatched Service quality is one of the key components of Haier’s strategy and the new office with ample space for the service process systems (SPI) team will only aim to strengthen this wing. Haier is among the first organizations in the Indian consumer durables industry to adopt service process systems (SPI) model, which seamlessly integrates all the service process functions for an enhanced consumer delight through simplifying the procedure at different stages of the service process.

Haier’s new location and registered address is as follows:
Building 1, Okhla Industrial Estate, Phase-3, ND-110020

About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.