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Haier awarded Frost & Sullivan 2014 for competitive strategy innovation and leadership for the performance in 2013

08-21 2014

New Delhi, August 8, 2013: Haier, one of the largest Home Appliances & Consumer electronics brand globally and world’s no.1 brand in refrigeration appliances, has been awarded the ‘Competitive Strategy Innovation and Leadership Award’ by the global consultancy and research firm Frost and Sullivan.

The award is a major achievement for Haier that recognizes its relentless efforts and outstanding performance in year 2013.

The Frost & Sullivan’s Competitive Strategy Innovation & Leadership Award has recognized Haier for exhibiting competitive strategy leadership, displaying excellence in product innovation, and effective respond to customer requirements in the market. Haier has been successful in clocking growth of about 25 percent while increasing its marketing spend by more than 50 per cent during 2013 through product innovation and close interaction with consumers.

Mr. Eric Braganza, President Haier India who received the award on behalf of the company shared his contentment by saying “We are proud to receive the award for Competitive Strategy Innovation & Leadership by Frost & Sullivan. This will further enhance our ability to perform beyond the expectation and inspire lives of every individual through our products. This award is an acknowledgement to the brand’s proven reputation for reliability and quality, as well as for disruptive innovations that address continually changing customer and end user demands.”

The Frost & Sullivan Awards is a global program that recognizes outstanding industry achievements by companies across the world. The methodology for determining the award recipients is unique; deep dive research and analysis conducted by the Frost & Sullivan analysts team, which is presented to an esteemed, independent panel of Judges comprising industry veterans and heads from industry bodies such as the ELCINA, MAIT and IESA. This jury selects the award winners using an evaluation process that is based on structured metrics specific to each award.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

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Mriga Arora |mriga.rora@2020msl.com |9899605473