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Haier Pioneers in‘1HiT’ Refrigerators in India

06-10 2014

New Delhi-June-5-Haier, global leaders in Home Appliances & Consumer Electronics and the Number 1 Global Major Appliances Brand for the 5th Consecutive Year*, has introduced yet another path breaking innovation for their flagship category- refrigerators. The new range of 5 star TM and DC refrigerators come with the 1HiT or the ‘1 Hour Icing Technology’ that freezes water in the least time in its category. The technology brings down the water temperature to the icing point in precisely 60 minutes.


The 1HiT has been achieved by combining several features to obtain best results. The high efficiency compression, the turbo cooling eva, the optimism condensation and the cellular foaming put together provides the fastest cooling in the industry. The technology also facilitates best freshness results helping maintain high standards in retaining the nutrition value for perishable food items. The superior designing of the HiT range of refrigerators also gives it an edge over competition. The refrigerators come with larger cooling pads for better cooling retention, a chiller room for better space management, larger LEDs for better lighting and concealed air duct with 360 degree air flow for more freshness.


The refrigerators also consume minimum energy by the industry standards despite its speedy cooling process*. The refrigerators come with a 5 star rating. Yet another noteworthy innovation is the table-top finish which has been done keeping in mind the Indian household psyche and the paucity of space in Indian households. The top of refrigerators can even hold bulky articles such as microwave ovens.


Mr. Eric Braganza, President, Haier India commented, “Innovation has always been at the heart of Haier. We have always consciously made efforts to bring out revolutionary products with relevant innovations to suit the needs of the growing middle and upper middle class. Our latest range of TM and DC refrigerators with the 1HiT technology is yet another path breaking success for the team and we hope to continue our good work.”

About Haier India


Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters , Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer  needs  in  mind.  Haier  has  its  manufacturing  facility  at  Ranjangaon  in  Pune  district  of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for  refrigerators.  Haier  is  known  for  introducing  innovative  products  in  the  country  and  is  best remembered for its  revolutionary Bottom Mount Refrigerators, launched for  the  first time in India followed by the patented Double Drive technology in Washing Machines. LCDs  with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.



About Haier Group


The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.



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Sulakshana Mehrotra  |Sulakshana.mehrotra@2020msl.com


Mriga Arora  |mriga.rora@2020msl.com