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Haier Showcases New ‘i-age’ products in National Capital Delhi

06-04 2014

New Delhi, 3rd June, 2014: Haier India, the world No.1 in Major Home Appliances, for the 5th Consecutive Year*, held an event in Delhi today showcasing over 100+ products across all product categories including the newly launched range of ‘i-age’ products. The new ‘i-age’ product line is designed keeping in mind the needs of today’s tech-savvy Indians who believe in pace, imagination, intelligence and path-breaking innovations.


The event aimed at showcasing Haier’s technological advancements with the launch of i-age range. The varied range of products displayed at the event showcased Haier’s innovation in the home appliance and Electronics category.


Commenting on the new i-age range of products, Mr. Eric Braganza, President, Haier India said, “Over the past few years, with massive change in the customers’ outlook towards brands, we feel the need to be more distinguished in the product parity market. The i-age products are designed to suit the needs of these tech-savvy consumers and we believe that this will definitely help us carve a niche for ourselves in the Indian consumer durables market. We have done exceedingly well in the year so far, especially in the refrigerator and panels’ section. The first quarter yielded a growth of 37%. We expect to close this quarter at over 30% growth on an year-on-year basis.”


From the range of ‘i-age’ products, the star products with path-breaking technology and innovation that were showcased include-


  • iFresh: the 728 litre capacity refrigerator pitted as the planet’s best Refrigerator, named Pristine.
  • iCool: the smart Air-Conditioner that can be controlled through an app on android smartphones.
  • iSmart: the 84 inch internet-enabled android based LED Television.
  • iShine: the front loading Washing Machine named Crystal’.


To enhance its service product differentiation and give consumers an extraordinary after sales service, Haier has recently launched a slew of service offerings for its customers under the name – ‘i-Solutions’. ‘i-Solutions’ will offer Haier’s customers a 360 degree solutions for all their grievances. This new service solution will reach out to Haier’s customers across India through various social and direct access platforms.


‘i-Solutions’ is inspired by the  internet generation who believe in pace, imagination, intelligence and path-breaking innovations. Keeping in line with Haier’s philosophy of innovation and customer satisfaction, ‘i-Solutions’ intends to connect to customers with a range of social media like Facebook, Twitter, We chat or a live chat with Dr. Fido on the Haier website. ‘i-Solutions’ will provide customers an easy access and faster resolution to all their grievances. 


In addition to these, Haier has also adopted the world’s most efficient service process systems – Service Process Innovation (SPI). This model seamlessly integrates all the service process functions for an enhanced consumer delight through simplifying the processes at different stages of the service process.


Commenting on ‘i-solutions’ Mr. Eric Braganza, President, Haier India said, “We at Haier sincerely believe that the only thing that puts the brand apart from its competitors is the after sales services. ‘i-Solutions’ is a significant step towards enhancing the customers overall brand experience and we hope we will be able to further elevate our customer service through these various levels of grievance addressal.”


In addition to these service offerings, Haier has also recently launched its first Direct Service Centre in New Delhi which will be extending its services to consumers through trained and certified engineers addressing service issues without a minimal time-lag.


About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.


About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.


For further information please contact


Mriga Arora – mriga.arora@2020msl.com

Amit Roy – amit.roy@2020msl.com