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Haier Launches New Side By Side Refrigerators with Home Bar

05-29 2014

New Delhi-May 13, 2014-Haier, one of the largest Home Appliances & Consumer electronics brand globally and world’s no.1 brand in refrigeration appliances, today launched its new SBS-Side by Side refrigerator with a home bar, HRF 628 AF6. The launch brings together yet another staggering combination of technology and style which can satisfy the need of the modern day urban consumer. Features like a luxury home bar, a 3 in 1 dispenser provide the product all the necessary ingredients to make the product a must have in a modern household.
This SBS refrigerator is a luxury with utility ensuring an unmatched performance and convenience for an Indian consumer with various needs. The product certified with the European A+ rating thus consumes minimal energy. Some of the astoundingly impressive features include a full DC Inverter compressor ensuring noise level remains below 40 db.

A fascinating feature of the range is the One Touch Holiday Function that intelligently switches off the refrigerator section, keeping the freezer on while the user is away for days. Introducing such up-gradation is testimonial to the fact that Haier has always believed in smarter technology for inspired living. Another interesting feature of the refrigerators is the 1 Hour Icing Technology which enables it to make ice within an hour, making it one of the fastest ice-making refrigerators.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, ‘A refrigerator is no longer a product meant only to store food but has become an extension of the home décor. The industry has witnessed a surge in technology advancements and awareness and this product brings together the perfect amalgamation of both. The new SBS refrigerator brings in the perfect mix to suit the requirements of the modern day urban consumer.’

A new line up of the Frost Free and DC with 1HIT (One Hour Icing Technology) are aesthetically designed to suit the modern day décor. The 1HIT technology in Haier’s new line up makes the refrigerators the fastest cooling in the industry. Matching with current trends, the impressive design also gives it a family look. The floral designs are pleasing to the eye and can fit well with an average Indian décor.

Haier, which has always been synonymous with innovation and inspiration, has made deep in-roads into the exclusive internet driven consumer durable products with the launch of the ‘i-age’ line of products. The new ‘i-age’ product line is designed keeping in mind the needs of today’s tech-savvy Indians who believe in pace, imagination, intelligence and path-breaking innovations. The ‘i-age’ products are spread across all 7 product categories (Air Conditioners, refrigerators, washing machine, deep freezers, wine cellars, panels and water heater) where ‘i’ symbolizes innovation, inspiration, intelligence, internet and individuals of India.

Launched in sync with the ‘International Mother’s Day’ the product comes as a tribute to the modern day liberated woman who is equally at ease at office and in the kitchen. Haier has been the pioneer in introducing the BMR technology in India. With changing trends in lifestyle and consumer demand, people are increasingly demanding technology that not only enables them to lead a better lifestyle but also brings convenience and simplicity to their already demanding lifestyle. Keeping International Mother’s Day in perspective, Haier additionally has launched 25 plus new FF/DC refrigerators in the Indian market.

Haier is also conducting a pan-India Facebook contest around the launch. The contest aims at0 exploring the features of the new SBS with Bar and drawing parallel with the multi-tasking Indian mother. The contest has a brand new SBS refrigerator as the giveaway.

About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

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Amit Roy | amit.roy@2020msl.com 
Mriga Arora |mriga.rora@2020msl.com