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Haier India Opens First Direct Service Centre in Delhi

05-29 2014

New Delhi-May-20-Haier India, the global leaders in Home Appliances & Consumer Electronics and the Number 1 Global Major Appliances Brand, inaugurated its seventh Direct Service Centre in the country. The 4,000 sq ft state of the art service center is located in Naraina Industrial area, Delhi. This move is yet another important milestone for Haier India which recently commemorated the completion of 10 years in the Indian market. Haier India has repeatedly communicated their aim of bringing down the distance between the consumer and the after-sales service to zero.

The Haier Direct Service Centre in Delhi will be extending its services to consumers through trained and certified engineers addressing service issues without a minimal time-lag. The service centres are strategically located across all major cities including Pune, Ahmedabad, Kolkata, Hyderabad, Bangalore and Chennai.

Commenting on the new development, Mr. Eric Braganza, President, Haier India said, “We at Haier recognize the importance of service process functions as a critical growth driver for consumer durable brands in India. The consumer delight is swiftly changing from product differentiation to service differentiation. The opening of service center in Delhi has added life to the company’s mission as it caters to our one of the key objectives to offer a delightful experience with Haier. This move was essential especially with the rapid growth of our Indian operations, especially in the NCR region.”

Haier’s Direct Service Centre address is as follows:
A-14/1 Nariana Industrial Area–Phase -2, New Delhi 110020

About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

For more information, please contact:
Amit Roy | amit.roy@2020msl.com 
Mriga Arora |mriga.rora@2020msl.com