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Haier Concluded Successful Dealers Meet in Chennai

05-29 2014

Chennai, Tamil Nadu-May 14, 2014: Haier, the world No.1 in Major Home Appliances, for the 5th Consecutive Year*, concluded a product demonstration cum dealers meet in Chennai on May 14, 2014. Haier that commemorates the completion of 10 years in India this year conducted a one day event at Chennai where they showcased a total of 109 products across the product range. Haier dealers, its customers, ISD’s, RSO and other regional sales team across the city graced the gathering.

The event aimed at showcasing Haier’s technological advancements with the launch of i-age range. First time ever in the city, Haier gave an opportunity to its customer and dealers to experience the new ‘i-tech’ products from Haier. The varied range of products displayed at the event showcased Haier’s innovation in the home appliance and Electronics category.

Speaking on the occasion Mr. Eric Braganza said, “Bangalore has been the long standing silicon city of India and the kind of growth exhibited by the city in terms of technology has been phenomenal. For Haier, Bangalore remains a crucial market as the benchmark for technical expertise remains very high. In the last quarter, Haier’s growth in Karnataka was 30% as compared to the corresponding period in the last year. Our new range of products complement the new lifestyle of I age consumers and I’m sure we would get a very positive response and steady growth from this market in future also”.

The changing lifestyle in Chennai along with the steady growth of young crowd has made this market one of the most youthful and exciting market for brands in India. Customers are on a constant look-out for innovative products to suit their lifestyle. We have witnessed exponential growth in this market, backed by our innovative products. In fact, Pune has been one of the fastest growing markets for us where we have grown 50% last quarter as compared to Q1 of 2013. We also have our manufacturing unit in Ranjangaon which plays an important role in the manufacturing of our hi-tech refrigerators. We only foresee further growth in this market and cater to customer needs with more innovative products.”  

Haier, which has always been synonymous with innovation and inspiration, has made deep in-roads into the exclusive internet driven consumer durable products with the launch of the ‘i-age’ line of products. The new ‘i-age’ product line is designed keeping in mind the needs of today’s tech-savvy Indians who believe in pace, imagination, intelligence and path-breaking innovations. The ‘i-age’ products are spread across all 7 product categories (Air Conditioners, refrigerators, washing machine, deep freezers, wine cellars, panels and water heater) where ‘i’ symbolizes innovation, inspiration, intelligence, internet and individuals of India.

The star products from the ‘i-age’ range with path-breaking technology and innovation are-
•    i-fresh: the 728 litre capacity refrigerator pitted as the planet’s best Refrigerator, named Pristine is a 728-ltr capacity refrigerator with world’s widest freestanding refrigeration space. With enormous amount of patented technologies and cutting-edge technology, the refrigerator can even think for you as a freshness keeping assistance. The product comes with a man-machine interactive control panel & an intelligent human body induction, which is a smart control system that has 16 sensors, which imitate nerve cells of human beings to form intelligent fresh keeping system. The refrigerator also has independent temperature control drawers from -5 to 3 degree, flexible frequency and inverter tech for energy saving and low noise. Pristine is priced at INR 3.99 lakh.

•    i-smart: the 84 inch internet-enabled android based LED Television. The 4k technology (4,000pixels) driven 3D television comes with a premium resolution (1931.4x77x1134mm) giving its consumers a world class viewing experience with incredible clarity. This ultra slim bezel with super woofer and stereo speaker makes it as one of the most advanced panels from the Haier stable. The LED is priced at INR 10Lakhs.

•    i-cool: the smart Air-Conditioner that can be controlled through an app on android smartphones. The Wi-Fi enabled air-conditioner, with 3D airflow and 40 feet air throw is available in two colors: black and red. The air-conditioner is priced between INR 48,000 to INR 61,000/.

•    i-shine: the front loading Washing Machine named ‘Crystal’. It is a unique machine, which has Smart Direct Drive Motor, Smart Dosing, Smart Dual spray, Smart Water Hardness Detecting and an in-built Anti-Bacterial treatment which makes washing easy and hygienic. Crystal is priced at INR 68,990/-.

About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96

categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

For more information, please contact:
Amit Roy | amit.roy@2020msl.com | 9555871806  
Mriga Arora |mriga.rora@2020msl.com|9899605473