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Haier conferred Frost & Sullivan’s 2013 Product Differentiation Excellence Award

06-25 2014


New Delhi, July 9, 2013: Haier India, one of the largest Consumer Electronics and Home Appliances brand has been awarded the ‘Product Differentiation Excellence Award’ in the Consumer Electronics Market in 2013. This prestigious award has been conferred by the global consultancy and research firm Frost and Sullivan.


This award is an acknowledgment to Haier India’s incredible ability to develop and advance products consistently with more capabilities that differentiate the products from that of competing brands and products for the year. The award recognizes the innovation that Haier has showcased in its entire product portfolio.

The Frost & Sullivan Awards is a global program that recognizes outstanding industry achievements by companies across the world. The methodology for determining the award recipients is unique; deep dive research and analysis conducted by the Frost & Sullivan analysts team, which is presented to an esteemed, independent panel of Judges comprising industry veterans and heads from industry bodies such as the ELCINA, MAIT and IESA. This jury selects the award winners using an evaluation process that is based on structured metrics specific to each award.


Mr. Eric Braganza, President Haier India who received the award on behalf of the company shared his contentment by saying “We are honored to be recognized by Frost & Sullivan for our innovative and differentiable products which has been our strength since the beginning. We have grown splendidly throughout the world by working on the principle- consistent technology innovation through customer insights that has led to this recognition. We will continue to innovate in every category of our products to offer superlative consumer experience in every part of the world.


About Haier Group

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centers and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specializes in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.


Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.




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