New Delhi, 26th December, 2013: Haier is ranked the world's number one major home appliances brand with a 9.7 percent retail volume share, according to the 2013 Global Major Appliances Brand rankings released by Euromonitor International, the 41-year-old global leader in consumer market strategy research. In terms of the manufacturer rankings, Haier gained the top position with an 11.6 percent market share, while Whirlpool and Electrolux remained Haier's strong competitors.
Haier also maintained its leadership position in the global markets for refrigerators, washing machines, wine coolers and freezers.
According to the research data of Euromonitor in recent years, this is the fifth time Haier has been recognized as the #1 Global Major Appliances Brand. Against the backdrop of increasing international competition, Haier's consistent and steady growth has attracted widespread attention, but industry watchers are even more interested in investigating into the driving factors behind Haier's success.
Haier is deploying a networking strategy to take full advantage of the opportunities offered by the Internet era. This differentiates Haier from other players in the global appliances market. Haier aims to develop innovative and smart appliances that users can communicate with through the internet, enabling multi-way communications between users and a suite of smart appliances to create an intelligent life experience.
Haier strives to build smart homes and communities, in order to rapidly create a smart living experience for consumers.
Euromonitor, the UK-based research firm, announced today that Haier ranked the #1 global major appliances brand with a 9.7 percent global market share. This is the fifth consecutive year Haier being the top of the ranking. Haier also maintained its leadership in the global markets for refrigerators, washing machines, wine coolers and freezers. Please find the details in below:
About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances*. Haier also bagged the 2013 Frost & Sullivan Product differentiation Excellence award in June 2013. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.
About Haier Group
The Haier Group is the world’s No. 1 Major Appliances brand with a 9.7% retail volume share in 2013 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.