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Haier introduces one of its kind-Dr. Fido to answer real-time queries

06-25 2014

Haier, the leading and the most trusted brand in the consumer durables industry, has announced a LIVE chat buddy – Dr. Fido to get the queries answered instantly on the official website of Haier- http://www.haier.com/in/.

Dr. Fido comes as handy services where Haier provides one-to-one chat service to overcome little issues that the customers might come across after product purchase. Dr. Fido will ask you to describe your problem, and will do his best to talk you through possible solutions. This service can be accessed from 9:00 am to 9:00 pm currently but the facility would soon be available round the clock. It is presently available in English.

Talking on the announcement, Mr. Eric Braganza, President- Haier India, said “It is our constant endeavor to innovate not only in the products that we offer but also the services that we offer to our consumers. Sales is only a part of the overall purchase process while customer support and after sales is the fundamental key to customer delight and hence, Dr. Fido is a crucial effort to develop a personal touch-point for today’s Gen-Y consumers.”

While customers can still call the main customer care numbers- 1800-200-9999, 1800 –102-9999 to talk to a live customer service agent, sms HAIER to 56677 for getting call back for registration, email customercare@haierindia.com , live chat provides another level of convenience to already outstanding customer service.

Haier understands the importance of innovation in the ever changing lifestyles of the most distributed and widely scattered consumers and their different set of preferences, tastes and challenges in India. This announcement is a step towards building superior consumer delight in India to handle multiple conversations at once and keep high quality of each one of them.  These days consumers don’t just buy products – they buy brands and services, with which they want to stick as long as they’re satisfied.

Haier has a lot of feathers added to its cap recently which reiterates it’s positioning in the market as a leader in smart innovation. According to the leading business intelligence firm Euromonitor International, Haier is the number one brand of Major Appliances in the world. Haier was also awarded the 'Product Differentiation Excellence Award' in the Consumer Electronics Market in 2013 by the global consultancy and research firm Frost and Sullivan. 



About Haier Group

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.


About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.