Haier Unveils Range of Smart Air Conditioners

Haier, one of the largest Home Appliances & Consumer Electronics brands, worldwide, and the global no.1 in refrigerators and laundry appliances, today launched a range of innovative solutions in the air conditioners segment. The newly launched series of ultra-smart energy efficient air conditioners are packed with incredible features like tremendous temperature control in 360 axis for overall ‘anywhere everywhere’ conditioning, the revolutionary Nano aquo technology filters, and an astoundingly first in the segment- a 40 feet air throw capacity.

Additional Features like ESF filters and Ionizers, marble finish, DC inverter, LCD display, compact design and 52 degrees Celsius compressor are some of the catalysts in the astoundingly impressive range of this new range of ACs. Currently, Haier offers more than 50 models of air conditioners in India.

Commenting on the launch of these truly ultra-smart air conditioners, Mr. Eric Braganza, President, Haier India said, “This launch is as part of our constant endeavor to keep innovation at the brim of consumer delight and we are proud to announce that we have been consistent in innovating in technology through in-depth consumer understanding. These new range of air-conditioners are a tribute to our devoted consumers to offer them unmatched services and features as part of the widest range of solutions in the category. “

Haier is known for its innovative & technologically superior products. Keeping in mind the swelling demand of ACs this summer, Haier has launched three series of Air Conditioners namely Ether, Jet and Marble range in the 5 star and 3 star rating categories.

This range of air conditioners, priced between Rs 32490 – Rs 37990, comes in two colors- White and red. Haier currently offers the widest range of products across 8 categories in India, each product offering unique features and specifications in their own segment.

Haier Ether is a combination of three and five star rating air-conditioners that would enable a pure lifestyle to the evolved consumers of today’s time with features like Ionizer and 3D air control technology. The Jet series offer a superlative experience of the surround flow of a super blast. True to its name this powerful machine brings to life surround cooling with the 12 meter air thrower technology which operates surprisingly smooth and noiseless.

The Marble series, which is the best looking model from across the newly launched series, offers ‘360 degree cooling’ which is indeed a unique buying reason for this catalyst in comfort. This product exhibits the revolutionary 3 dimensional air-flow for the home and office air conditioning purposes. 

About Haier Group

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centers and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specializes in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.

www.haier.net

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.

             www.haier.com/in

For more information, please contact:

Mriga Arora

mriga.arora@2020msl.com