Unique model lets consumers avail the offer offline and online
Customers get assured gifts and Jackpot prizes
New Delhi, 17 September, 2014: Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world’s No.1* brand in major appliances, today announced the launch of its ‘i -win Haier festive offers’, a unique range of exciting festival offers for consumers this season. The promotion will last till 25th October, 2014 across the country (except for Kerala).
To add excitement and cheer to the upcoming festive season, the ‘i-win Haier Festive offer’ from Haier is a unique combination of offline and online offers to maximize our engagement with consumers across platforms. The offline offer promises exciting assortment of assured gifts and extended warranty, on various products along with the on-going consumer finance (0%) scheme which will be applicable in all markets. The online part of the offer is ‘Play Higher, Win Haier’ campaign where the consumer will get an opportunity to win jackpot prizes by participating in the online offer on Haier India Facebook page.
List of Assured gifts
1. FREE water heater on purchase of any Side-By-Side Refrigerator.
2. The innovative ‘Intrinsic Gift Pack’ for the i-age consumer on purchase of any Frost free or Bottom mounted Refrigerator. This has a set of 5 Magnetic ladles, Solitaire Casserole set, an Optima measurer and multitasking pair of tongs which can be separated to work as a spatula, pizza cutter or a slotted ladle
3. Ultima Measurer and storage containers on purchase of 1 HIT DC refrigerators.
4. 8 GB USBs with P3 models and free installation on all Water Heater models
5. 4 years warranty on LED TVs 32V600 & 40 inches and above
As part of the online campaign, every consumer will get a scratch card on purchase of a Haier product which reveals a unique code. The customer will have to enter the code on a dedicated Facebook application hosted on www.facebook.com/haierindia and get a chance to turn the slot and save/lock the highest number according to them. Winners will be announced every week basis the highest locked number in the database.
Commenting on the announcement of the new offers, Shanta Roy Sanjeev, Head- Marketing, Haier India, “We’re entering the most exciting part of the year with the onset of the great Indian festive season, which also happens to be the biggest buying season for Indian consumers. To multiply the happiness, Haier is coming forth with the ‘i-Win Haier’ Festive Offer to add cheer to our consumers’ shopping experience. The unique model of the offer will enable us to increase engagement with our i-age consumers not only at the purchase level but also extend it to online medium.”
2014 has been a very exciting year for Haier which completed its 10 years in India this year. The company introduced the unique ‘i-age’ line up of products, inspired by the Internet age to mark this occasion and continuing the brand’s legacy of innovation and inspiration. A testimony of Haier’s outstanding performance in 2013 and relentlessness to offer the best solutions is the fact that Haier has recently been awarded 2014 ‘Competitive Strategy Innovation and Leadership Award’ by the global consultancy and research firm Frost and Sullivan.
About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
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