Celebrate Onam with Haier i-Age Products and Exciting Offers

New Delhi-August- Haier, one of the largest Home Appliances & Consumer Electronics brand globally, and World’s No.1* brand in major appliances celebrates the homecoming of King Mahabali, the celebration of the festival Onam with the customers in Kerala with some of its very exciting deals, offers and promotions. The company is offering exciting assured gifts valued at upto Rs 4000, free installations on water heaters, extended warranty and EMI finance on many of its products, exclusively for the customers of Kerala.

Haier, which has always been synonymous with innovation and inspiration, introduced their unique ‘i-age’ line of products, inspired by the Internet age. This is a revolutionary step taken by Haier to offer products for the Internet generation which believes in pace, imagination, intelligence and path-breaking innovations. Spread across all product categories (Air Conditioners, Refrigerators, Washing machine, Deep freezers, Wine Cellars, Panels and Water Heater) a total of 71 unique ‘i-age’ products have been introduced this year, which marks the beginning of a future, clearly led by the ‘i’- ‘i’ connoting innovation, inspiration, intelligence internet, individual of India.

“Onam is a festival that gives us ample reason to celebrate with our much cherished customers in Kerala as they welcome the tradition and rich heritage that constitutes our culture. Over the years Southern India as a region has always been one of the top contributors to our growth and we expect to grow by increasing magnitudes in times to come through our consumers’ support. We are delighted to build a relation with every home and family as we continue to innovate and expect Onam sales to grow by 50% this year. We wish our consumers a very happy Onam.” Says Mr. Eric Braganza, President, Haier India.

Haier understands the importance of innovation in the ever changing lifestyles of the most distributed and widely scattered consumers and their different set of preferences, taste and challenges in India. Very recently, Haier has been awarded ‘Competitive Strategy Innovation and Leadership Award’ by the global consultancy and research firm Frost and Sullivan, which recognizes its relentless efforts and outstanding performance in year 2013. The award recognized Haier for exhibiting competitive strategy leadership, displaying excellence in product innovation, and effective respond to customer requirements in the market.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
 
About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.