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Haier Unveils ‘Aquatunes’- India’s First Water Heater-With-Music

06-25 2014

Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide, today launched a range of innovative solutions in the water heater segment. Among other models was the unique new ‘Aquatunes’ water heater with music function which allows users to listen to music of his choice while he takes a refreshing bath. In a country like India, where music is an important component of the day-to-day life of people at large, the product is an innovation, ahead of its time, inspired by consumers.

The ‘Sing-in-shower’ technology comes with a plug and play option which allows the water heater to play the music as soon as a pen-drive is inserted into the requisite slot in the water heater. The two in-built speakers produce music with volume over 90 DB thus enabling the user to enjoy music even when the shower is on. The two channel stereo audio signal deliver high quality music.  

With the rapid growth in urbanization and gradual increase in the demand for luxury bathrooms with luxury bath and sanitary fittings, Haier India has taken the innovations a notch higher by introducing the concept of musical water heaters. Apart from the music function with remote, the newly launched Aquatunes water-heater models, ES15V-P3 and ES25V-P3 come with a 5-star energy efficiency rating and are packed with incredible features like ‘Safe-care Technology’, ‘IPX4 water proofing’, 4 and 7 years warranty. Haier’s patented Safecare technology is a revolutionary breakthrough in water heaters and prevents the human body from shock in case of electric leakage.

Additional Features like ‘Smart Control’ through remote, ‘Smart timer’, ‘Smart memory’ and ‘Fluctuation Voltage proof’ are the added incentives in the astoundingly impressive range of water heaters.

Commenting on the launch of these truly ultra-smart Water Heaters, Mr. Eric Braganza, President, Haier India said, “This launch is another testimonial to our belief of being inspired by our customers. Innovation remains the key to our business and the new products are very innovative not only in terms of smart features and technical superiority but also in terms of staying ahead from the other players in the market and serving something completely unexpected from the product range. ‘Aquatunes’ as a concept in water heaters is a great achievement that we have been able to initiate. We realize how important music is to Indians and how passionate we are for our music, especially as ‘bathroom singers’. The product not only aims at stylizing and adding to the glam-quotient of the rapidly evolving urban-Indian household’s bathrooms but also to add value to the customers.”

The ES15V-P3 is electrically controlled, vertically installed and comes with a 15 L capacity and weighs 12 Kgs. The product, priced at Rs. 11130, will be available at all leading retail showrooms and Haier showrooms across the country.

Haier is ranked no. 1 in water heaters as per a recent survey conducted by BSRIA (UK) study in May 2013. The study was conducted in the markets of Austria, Belarus, Belgium, Bulgaria, China, Czech Republic, France, Germany, Hungry, India, Italy, Japan, Kazakhstan, Libya, Morocco, Poland, Romania, Russia, Serbia, Slovakia, South Korea, Spain, Switzerland, Tunisia, Turkey, UAE, UK, Ukraine, USA and Vietnam.

Haier also bagged the 2013 Frost & Sullivan Product differentiation Excellence award in June 2013.

About Haier Group

The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions.

Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.


About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.


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Mriga Arora