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Haier Introduces New Side By Side Refrigerators with Home Bar

06-25 2014

Haier, one of the largest Home Appliances & Consumer electronics brand globally and world’s no.1 brand in refrigeration appliances, today launched its new HRF 628 AF6, side by side refrigerator with home bar. The launch brings together yet another staggering combination of technology and style which can satisfy the need of the modern day urban consumer. Features like an in-built bar coupled with full DC inverter technology provide the product all the necessary ingredients to make the product a must have for today’s household. 


This SBS refrigerator is a luxury with utility that ensures an unmatched performance and convenience for the Indian consumers. Some of the astoundingly impressive features include the full DC Inverter compressor which ensures that the noise level remains below 40 db. The product consumes minimal energy thus being certified with the European A+ rating. The product also has a water and ice dispenser. Hence, the thought that different consumers have different needs and preferences at a given time fits perfectly and serves consumers with a superior quality of refrigeration.


Another fascinating feature of the range is the One Touch Holiday Function that intelligently switches off the refrigerator section and convertible drawer section, only keeping the freezer on while the user is away for days. Introducing such upgradation is testimonial to the fact that Haier has always believed in smarter technology for smart living.



Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, ‘A refrigerator is no longer a product meant only to store food but has become an extension of the home décor. The industry has witnessed a surge in technology advancements and awareness and this product brings together the perfect amalgamation of both. The new SBS refrigerator brings in the perfect mix to suit the requirements of the modern day urban consumer.’


Haier is the pioneer in introducing the BMR technology in India. With changing trends in lifestyle and consumer demand, people are increasingly demanding technology that not only enables them to lead a better lifestyle but also brings convenience and simplicity to their already demanding lifestyle.







About Haier India


Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances*. Haier also bagged the 2013 Frost & Sullivan Product differentiation Excellence award in June 2013. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.





About Haier Group


The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.







*As per Euromonitor International Survey 2012