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Haier Introduces New Range of Microwave In India

06-25 2014

January 7th, 2013, New Delhi: Haier, one of the largest Home Appliances & Consumer electronics brand globally and world’s no.1 brand in refrigeration appliances, today launched its new convection microwave oven series. This launch signifies the brand’s commitment of truly smart technology for today’s generation, a perfect blend of technology and luxury featuring the most advanced technologies and comforts for the contemporary customer.


The new series is a perfect blend of healthy yet stylish cooking with the use of rotisserie used for oil-free cooking. Haier Microwave oven is convenient for the urban and contemporary homes with given options of its multi stage cooking and convection + Barbeque. Available in 6 models Haier Microwave oven series also have additional features such as child lock, Crispy plate and 3years warranty on magnetron.


Hence, the thought that different consumers have different needs and preferences at a given time fits perfectly and serves consumers with a superior quality of refrigeration.


Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, Haier has always been driven to achieve excellence through innovation in all the eight product categories that we today have. This year’s first rollout from our exhaustive range of products is in our category which is the essence of Indian cooking- the microwave segment. This launch of Microwave series brings in the best and oil-free cooking for healthy living and is ideal for the urban, contemporary consumer of today. ”


The 28 liters convection model with rotisserie is priced affordably at Rs. 13990 in the Indian market with the state-of-the-art technology and design.


Haier is strengthening its global position with every progressing year. Haier is ranked the world's number one major home appliances brand with a 9.7 percent retail volume share, according to the 2013 Global Major Appliances Brand rankings released by Euromonitor International, the 41-year-old global leader in consumer market strategy research.  This differentiates Haier from other players in the global appliances market. Haier aims to develop innovative and smart appliances that users can communicate with through the internet, enabling multi-way communications between users and a suite of smart appliances to create an intelligent life experience.


In India, for the year 2014, Haier plans a series of announcements and developments to further battle its way to make it to the top three brands in the consumer durables industry.


About Haier India


Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances*. Haier is also world’s no.1 brand in Refrigeration appliances and Home Laundry appliances*. Haier also bagged the 2013 Frost & Sullivan Product differentiation Excellence award in June 2013. The company initiated its commercial operations in January 2004. Its launch in India started with innovative products which were designed keeping the day-to-day customer needs in mind -- products that will transform the customer's everyday living into inspired living. Haier India is known for its launch of BMR technology for the first time in India followed by the Double Drive which was a patented technology.





About Haier Group


The Haier Group is the world’s No. 1 Major Appliances brand with a 8.6% retail volume share in 2012 (Source: Euromonitor International Limited; retail volume sales in units based on 2012 data). With its commitment to quality and innovation, Haier brings the inspired living experience to consumers in over 100 countries worldwide. With global headquarters based in the Chinese city of Qingdao and regional headquarters in both Paris and New York to serve its clients in Europe and America, Haier has 61 trading companies, 24 manufacturing plants, and 21 industrial parks with 80,000 employees worldwide. Haier both pursues excellence in innovation through its five R&D centres and ensures its products are adapted to the tastes and needs of its consumers in its various local markets. Haier specialises in technology-driven research, manufacturing and trading a large range of durable products. In Europe, these include: televisions, refrigerators, dishwashers, washing machines, consumer electronics and energy saving home solutions. Haier’s global revenue in 2011 was 23.3 billion USD. Haier Electronics Group Co., Ltd. (HKG: 1169), a subsidiary of the Haier Group, is listed on the Main Board of the Stock Exchange of Hong Kong. Qingdao Haier Co. (SHA: 600690), also a Haier subsidiary, is listed on the Shanghai Stock Exchange.



*As per Euromonitor International Survey 2012