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Haier's ‘Global Slogan Contest’ Sees India Chapter Winner From Patna

06-25 2014

New Delhi, July 29, 2013: Haier, one of the largest Home Appliances & Consumer Electronics brand globally, on June 1, 2013, had officially launched the "Power of Words" Global Slogan Contest. The contest’s India chapter was won by Mr. Prasad Basu. Mr. Basu is a resident of Patna, the capital city of the East-Indian state of Bihar. The slogan with which he shot to fame is, “excellence is a journey and not a destination.” Mr. Basu was ecstatic over his win and said, “As I firmly believe that Haier Appliances, the brand itself stands for excellence, and ‘excellence is a journey and not a destination’. I genuinely believe that excellence is not achieved through one act of brilliance. It is an ongoing journey which goes on till the time you exist.”

Mr. Prasad Basu works as a DGM in the Sales and Marketing Department in Cement Manufacturing Company Ltd. He lives with his mother, his wife who is a homemaker and his 6-year old daughter. He is a sports buff and loves watching cricket and football, especially the Spanish league.

According to Haier China Headquarters, each region (China, Asia-Pacific, Europe/Middle East/Africa, and the Americas) will select one regional Slogan Ambassador based on the number of "Likes" they receive for their slogans. The four lucky winners will enjoy an all-expense paid trip to enchanting Qingdao, China this summer and will attend an upcoming Haier international forum. While in Qingdao, the four Ambassadors will share their experiences via online platforms in an attempt to garner the most "Likes" from netizens all over the world. The grand prize winner will be crowned the Haier Slogan Global Ambassador and receive a set of Haier home appliances.

Haier believes a corporate slogan is the heart of external communications. In another attempt of Haier of being inspired by their users, they have tried to crowd-source the corporate slogan. The initiative has been well-received by people all over the world as stats say that the number of entries crossed 3 million within a month of the beginning of this initiative.

Speaking on the announcement, Mr. Eric Braganza, President, Haier India said, “It is indeed my pleasure to have declared Mr. Basu the winner of the contest’s India chapter and I sincerely hope that he gets all the support on the social-media platform which can win him the much celebrated chance to visit Qingdao. He is a multi-faceted man and I sincerely hope he does well in the following stages of the contest.”


About Haier Group

About Haier Group

      The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. The company has its marketing and sales network in 168 countries around the world, and in 2008, the group turnover aggregated US$ 20.7 billion. The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.

About Haier India

     Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004. In India, the company’s product range includes Haier refrigerators, LCD LED TVs, washing machines, air conditioners, freezers for commercial & medical usage and Spa range of water heaters. Haier Products are available across India at all major retail outlets. Haier India has a state of the art manufacturing set up for Refrigerators at Ranjangaon, near Pune.