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Haier India Augments Air Conditioner Range With New One-Minute ACs

04-27 2015

The smart Air-Conditioner takes just one minute to chill your room, with 40 ft. air-throw technology

- Launches new television commercial for the new range
New Delhi-India, April 27, 2015- Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year*, has strengthened the air conditioner line-up with the new range of one-minute ACs. The new air conditioners are designed with cutting edge technology which enables them to effectively chill in just a minute, even in more than 52 degrees Celsius ambient temperature, which makes them the ideal cooling appliance for Indian summers.
The new range of One minute ACs cater to the modern households and are meticulously designed keeping in mind the changing user preferences. With features like more than 40 ft. air throw technology, powerful turbo function for quick cooling, efficient cooling even at more than 52 degree Celsius ambient temperature, etc., the new ACs are the perfect companions to beat the increasing mercury levels in the Indian summers. For the internet generation which is fast paced and prefers technology to be a fingertip touch away, these air conditioners feature a 1-touch control LED display and Wi-Fi controls that enable the users operate them at their convenience. 
Commenting on the launch, Mr. Eric Braganza, President Haier India said, “At Haier, we’re committed to creating solutions that answer the evolving needs of today’s modern households. Contributing to a well-connected integrated smart home ecosystem with unique product innovations is an endeavor we strive to achieve. The addition of ‘One Minute’ Air Conditioners to the existing range of Haier i-age products is another step towards providing perfect solutions to our customers that complement their lifestyles.”
Delivering the message of ‘Just 1-minute to chill’, Haier will be premiering a new television commercial on April 24, 2015, that features an animated version of the cuckoo wall clock ticking exactly in a minute’s time, hence highlighting the USP of the line-up. The background score of a clock ticking along with the visuals of the cuckoo-bird rushing out draws dramatic connect. The film closes with a voice over signing off with, “Haier Air conditioners - Just one minute to chill!” The TVC is primarily aimed to connect and suit the need of the young, fast-paced urbane lifestyle. 
Features to make your home more comfortable
Haier One minute air conditioners with a 3D intelligent air flow with an astounding air throw capacity of 40ft and inbuilt Wi-Fi controls, allows users to regulate the AC with the help of smartphone or tablet. The negative ionizer technology clears the dust & bacteria to purify the indoor air, while the Aqua generator ionizes water molecules into H+ and O2-, which keeps your skin moist and further purifies the surrounding air. The One minute chilling technology also contributes to reducing power consumption and the ACs are available in 3 and 5 star ratings, by using the right temperature and humidity levels through pre-installed functions. 
This new series of air conditioners also come with auto adjustable compressor frequency for most energy efficient performance and specially designed QUIET setting air flow mechanism that reduces noise levels to 22dB(A).
Haier also introduces one of its kind 5 year comprehensive warranty on its range of air conditioners. 
Availability & Pricing
The new range of air conditioners are available in the market in three colors – Black with White, Golden and Red priced between Rs. 31,490 to Rs. 55,790
Comprehensive Warranty – 5 years
About Haier India
Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
About Haier Group
The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.
For more information, please contact: Ragini Vasishtha| ragini@haierindia.com