Haier's Latest Bottom Mounted Refrigerator Voted ‘Product of The Year’ 2015

INDIA, March 24, 2015 Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world’s No.1* brand in major appliances for six consecutive years, has been honored with ‘Product of the Year’ award for its revolutionary new Bottom Mounted Refrigerator, in India on 21st March in Mumbai. The ‘Product of the Year’ is an international standard of consumer recognition and is the largest consumer voted award. It highlights unique innovations and rewards the best customer centric product innovations across categories.

Haier Bottom Mounted Refrigerator has won ‘Product of the Year’ award in the refrigerator category resulting through a multi-step process which initiated with a judging panel conducting extensive review tests of the product, which was followed by a door-to-door research facilitated by Nielsen, the world’s largest research company, with 18,000 consumers in over 24 markets in India. The survey was conducted keeping into consideration consumers’ understanding of the product and its appeal to the users.

Commenting on the achievement, Mr. Eric Braganza, President, Haier India said, “It is a moment of great pride for the brand to be recognized by the largest consumer-voted award – ‘Product of the Year’ for our range of BMRs as it reflects the trust our consumers have in this unique concept which comes as a solution to them. Over the years, Haier has continually invested to make design and technology enhancements in the Bottom Mounted Refrigerator keeping in mind the changing requirements of a modern homemaker.”  

Haier pioneered the concept of Bottom Mounted refrigerators in India, way back in 2006, when the company introduced the first range of BMRs with the less frequently used freezer at the bottom and more frequently used refrigerator section on the top. Since then the brand has constantly innovated and improvised on the concept to bring in value for its much cherished customers. Haier launched its campaign “Jhukna Mat” to re-inforce their belief to eliminate the need to bend unnecessarily to access the more frequently used items in the refrigerator. The latest line-up of the new BMRs introduced last year with best in class features and stunning looks was yet another step towards Haier’s commitment to create solutions that suit the needs of modern Indian contemporary families.

The new Haier Bottom Mounted refrigerator is a revolutionary product which caters to modern households, meticulously designed considering the Indian requirements and usage of the refrigerator and freezer compartments. The refrigerator line-up features 1HIT (One Hour Icing Technology) which makes them one of the fastest cooling refrigerators in the industry. By virtue of its design, consumers can enjoy increased storage space for vegetables in the refrigerator and added features of 1 Touch control LED display, inverter Compressor technology, foldable glass shelves, etc. that make the new Haier Bottom Mounted Refrigerators (BMR) a perfect product to cater to all needs of the i-age Indians.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria.