Haier Boosts Happiness With -My Pearl, My Pride Social Media Campaign

New Delhi, March 12, 2015 Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide, completed 30 years of innovation in the year 2014. Marking this occasion, the company launched “My Pearl, My Pride” social media campaign encouraging people to talk about the ‘pearls’ in their lives, who have inspired a change in the lives of people around them. Culminating the contest, Haier India has launched an e-book on the occasion of World Women’s Day in March with the best entries received from the audience. The contest was designed to provide an opportunity to consumers to come online and express their love for the pearl of their life by submitting photos and stories about them.

The online contest was hosted on Haier’s official Facebook page through the month of February which is. A dedicated page on Haier’s Facebook page enabled the brand to maximize their outreach and make the contest accessible for anyone to participate, from any location. People used this platform enthusiastically and share stories about the ‘pearls’ in their lives. As part of the campaign, Haier India’s Facebook Page registered participation from people across the country with their entries. The contest required the participants to submit the reason why they consider someone the pearl of their life. 

On 9th March, Haier concluded the contest by announcing 30 ‘pearls’ as the winners of the contest from all across the nation and earned exclusive gift hampers from Haier, as a memento to felicitate the spirit of happiness and celebration.

Commenting on the campaign’s success, Shanta Roy Sanjeev, Head- Marketing, Haier India said, “It’s a moment of great pride for us at Haier as we find ourselves today in the midst of exciting times with our brand turning 30 globally along with completing 10 years in India and, achieving this milestone of continuously innovating new technologies. Over the last three decades, the company’s focus has remained on providing smart solutions & products for modern contemporary families, which has further contributed to our growth across the globe. At

Haier, our consumers remain at the core of all decisions. The objective of behind this campaign was to make our consumers a part of the celebrations and felicitating those who have brought a wave of change in people’s lives.” 

2014 has marked the 30th anniversary of Haier, from its founding in 1984. The year has been a year of immense success. Haier has also been ranked as the number one global home appliance brand for six years in a row in 2014, for multiple product areas including refrigeration, home laundry, freezers, plus wine chillers; based on the statistics of Euromonitor International, a world leader in strategy research for consumer markets. 2014 has been a momentous year for Haier India as well as the company completed 10 years of operations in India and received industry recognition by getting awarded for 'Competent Strategy Innovation and Leadership' by the global consultancy and research firm Frost and Sullivan. Haier India also completed 10 years of operations in India. The success is attributed to the consumers who have put an incredible amount of trust in the brand over the years, which has enabled the company to achieve these milestones.

About Haier India

Haier India is a 100 percent subsidiary of Haier Group, which is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 5th consecutive year, as per Euromonitor. Haier is also world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its commercial operations in January 2004. It offers a wide range of products in all of 7 categories like Panels (LED/LCD TV’s), Water Heaters, Refrigerators, Wine Cellars, Washing Machines, Water Heaters and Deep Freezers. Every Haier product stemmed from innovation and technology and has been inspired and designed keeping the day-to-day customer needs in mind. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. Haier is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

About Haier Group

The Haier group was set up in 1984 in Qingdao, China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. According to Euromonitor statistics of 2008, Haier branded Refrigerators have been ranked as number 1 worldwide. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China. Haier’s revenues have shot up fourfold since 2000 with an annual Group turnover of 180.3 billion yuan, US $ 29.5 billion. Haier has 24 industrial parks, 5 R&D centers, 66 trading companies, 143330 sales outlets and more than 70,000 employees around the world.The product range comprises of over 15,100 models in 96 categories. Continuous innovation is the soul of Haier’s corporate culture. Haier has been widely recognized as a leader of nine products in terms of domestic market shares and the 3rd player of three products in the world market and world-class company in the fields of home integration, network appliances, digital and large scale integrated circuits and new materials. Haier has long attached significance to innovation in satisfying the demands of worldwide consumers and realizing win-win performance between Haier and clients. Haier has currently obtained more than 7,000 patented technology certificates and 589 software intellectual property rights. Haier has hosted and taken part in modification of about 100 technological standards. Haier technology of safe care water heaters and dual drive washing machines has been proposed to the IEC Criteria. 

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com