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Haier Organizes Flood Relief Free Service Camps for its Customers in Chennai

12-22 2015

New Delhi, December 20, 2015 Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 home laundry appliance brand as per Euromonitor International Survey 2014, has come on board to support victims of Chennai Floods by conducting a flood relief free service camp in the city and suburban areas for its customers. The service camp was organised from 11th to 13th December in Chennai, Vandalur and Thiruvallur from 10 am to 6 pm.

This comes in as a conscious effort to extend support to the victims and those affected by the mayhem caused during the floods in the city recently. The Service camps have been set-up by the company to help in the restoration of Haier products like refrigerators, LEDS and washing machines, which got damaged during the tragic disaster. As part of the initiative, there are no labour charges being levied on the logistics and replacement of spare parts is provided at 30% discounted rate, in order to help the customers in rebuilding their homes and belongings.

The venue for the Flood relief free service camps were as follows:

  • Direct service center-No.5 Murugesan street, Arumbakkam-Chennai-106-OPP-Hotel Vijay park

  • System & Solutions-Ganesh Complex, 1/472, G.S.T. Road, Vandalur, Chennai – 48               

  • Thendral agencies-PLOT NO.-2889, TNHB COLONY, AVADI BYE PASS ROAD, THIRUVALLUR- 602001

Commenting on the situation, Mr. Eric Braganza, President, Haier India said, “This is a moment of great distress and we are deeply saddened by the trauma that the Chennai Flood victims have gone through. The free service camps hosted by Haier in Chennai and the suburban areas is a cumulative effort on behalf of Haier family to extend our help in overcoming the challenges faced by our customers during this hard-hitting phase. We hope that Chennai regains its strength to resume back to life and things are restored to normal.”

Hundreds of queries have been received and encouraging footfall was witnessed during the recently conducted free service camp.


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centres, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com Seemanti Ghatak | seemanti.ghatak@2020msl.com