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Haier Partners Captain Guo Chuans Maritime Silk Route Voyage

12-04 2015

  • Covers 9 destinations globally 

  • Arrived in Mumbai on 23rd November 

November 26, 2015, Mumbai/New Delhi– Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year extended its support as a partner to Captain Guo Chuan for his maritime silk route voyage. As a partner to the voyage Haier will explore, share and participate in the local lifestyles and intelligent life wisdom on a global scale. The voyage is a testament to celebrate the true spirit of life, innovation and inspiration.

Captain Guo Chuan is a renowned sailor who has won many sailing competition and holds world record of maritime history by sailing uninterrupted, across the arctic northern route. Haier Appliances and Guo Chuan will retrace the maritime silk route with the brand concept of ‘Smart Love for Life.’ Haier by supporting the expedition continues to be the leader of the industry which believes in inspiration, vision, market globalization and technological innovations.

As a partner to the voyage, Haier appliances and Captain Guo Chuan together will explore global life wisdom by retracing the Maritime Silk route, which once bridged the cultural communications. The route for the voyage has started from Shanghai to Guangzhou, Hong Kong, Singapore, Colombo, and reached Mumbai on November 23rd. Captain Guo Chuan will proceed to Genoa on 26th and will further proceed to conclude his journey at Monaco, around Christmas. The voyage epitomizes intellectual love of life and is a testimony of Haier’s brand philosophy of ‘Inspired Living.’ It will not only bridge the gap of cultures and encourage local opinion leaders in an in-depth exploration of life but also reinstate Haier as a front-runner of innovation.

Mr. Eric Braganza, President, Haier Appliances India says, “Haier has always been inspired by its customers and by supporting the voyage of Captain Guo Chuan we encourage real-life spirit and global intelligence of life. It is an occasion to bond over cultural relationships, communication and lifestyles between the Sino-Indian communities. We are extremely delighted that we got this opportunity to be part of an inspirational journey and welcome Captain Guo Chuan in Mumbai.”

For years, Haier has evolved itself by innovating many advanced technologies and diversified products with the support of its globally-distributed resources and open innovation platform. Haier has been successful in addressing the needs and requirements of the modern contemporary families with products suited to their evolved lifestyles. The company bridges the cultural communication by deeply interacting with its customers, suppliers and resources from all over the world, and by supporting Captain Guo Chuan’s spirit, Haier once again lived upto its brand promise of ‘Inspired Living.’


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.



Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com | Seemanti Ghatak | seemanti.ghatak@2020msl.com|