New Delhi, October 21, 2015- Haier, one of the largest Home Appliances & Consumer Electronics and world’s No.1* brand in major appliances for the 6th consecutive year, today announced its strategic partnership with the Chennaiyin FC team, making it the brand’s second year of association with Indian Super League 2015.
The Chennaiyin FC team from Chennai, which is owned by Vita Dani, actor Abhishek Bachchan, and cricketer MS Dhoni has over the past one year gained a lot of popularity with football fans across the country, attracting increased footfall during the matches. As part of the partnership, the team jersey which features Haier’s logo in front on the right hand side. Haier will also gain significant brand exposure around the grounds in form of in-stadium branding, perimeter board branding and all other benefits as an associate sponsor to gain visibility during the entire tournament.
Commenting on the partnership, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are delighted to be a part of Indian Super League for its second season. Our passion and commitment continues to strengthen for a fascinating sport like Football which demands its players and fans to be agile, bold, dynamic and tenacious. At Haier, we endeavor to chase dreams to realizing and achieve them. This association is a step closer to our audience, whose attributes resonate with those of Football. We are ecstatic that we can now bond with our audience at a more personal level and enjoy the spirit of football together.”
Chennaiyin FC CEO, Ashish Shah: “I would like to thank Haier India for sponsoring Chennaiyin FC. At Chennaiyin FC, we are building a Club that is synonymous with supreme performance, continuity & a strong local connect. We are delighted that Haier, being a leading consumer durables brand, has decided to partner with us, thus, further strengthening our brand. We believe that this is the beginning of a long & a fruitful partnership between the two companies.”
Haier has always believed in innovation, teamwork and dedication. The association further enhances Haier’s brand philosophy of ‘Inspired Living.’ This partnership with the Chennaiyin FC bolters the synergy of core values of both partner brands which are committed to introducing football to a larger Indian audience.
To further extend the excitement and cheer amongst the fans, Haier also plans to conduct a contest on social media where participant will stand an exciting chance of winning personally-autographed football merchandise by the Chennaiyin FC team.
ABOUT HAIER INDIA
Haier India, a 100 percent subsidiary of Haier Group, is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor and is also adjudged as world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its India commercial operations in January 2004. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. With an employee headcount of 1250 and robust service and distribution network of 7500 outlets, Haier has 33 offices across India. It offers a wide range of products in all of 8 categories like Refrigerators, LED Panels, Air Conditioners, Washing Machines, Deep Freezers, Microwave Ovens, Wine Cellars and Water Heaters. Haier India also offers products in commercial refrigeration and commercial air conditioning. Haier’s legacy is built on customer inspired technology innovation that facilitates designing and creating best solutions for modern contemporary customers. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
ABOUT HAIER GROUP
Haier is the world’s leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.