New Delhi, Oct 13, 2015: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 6th Consecutive Year*, announced the launch of its festive campaign, a unique range of exciting festival offers for consumers this season. Celebrate the true spirit of festivities and get assured gifts offline and mega prizes to be won online. The promotion will start from 13th October and last until 15th November 2015, across the country except state of Kerala.
Boosting the consumer sentiment and adding to the fervor of the upcoming festive season, Haier has joined the bandwagon of celebrations by announcing its unique combination of offline and online offers to maximize the engagement with consumers across platforms. As part of the offline offers, consumers get exciting assured gifts on purchase of Haier products during the promotion period.
List of Assured gifts
Easy consumer finance options would be a part of the festive scheme to enhance the shopping experience of customers and to make buying more affordable.
The excitement does not stop there. Haier has two back to back campaigns for the i-age consumers on social media. The festive pre-buzz starts with #IDesireHaier, where the customer gets a chance to fulfill their desire of buying any Haier product by participating in the contest and sharing their desire of Haier product. They might just win the product before they buy it. Festive online celebrations come alive with #HaierBonanza, an app based contest for the customers. Every consumer will get a scratch card on purchase of a Haier product which will unveil a unique code. To participate the customer will have to enter the code on a dedicated Facebook page on https://www.facebook.com/HaierIndia or logon to Haier India website http://www.haier.com/in/ and get a chance to win exciting gifts and Haier products as mega prizes. The online scheme will be available till 30th November 2015.
Commenting on the festive offers Ms. Shanta Roy Sanjeev, Head-Marketing, Haier Appliances India said, “As Indians prepare themselves for the upcoming festive season, it’s an exciting time for us to be a part of our consumers’ lives and celebrations. This time, once again we want to double the joy by giving our consumers the chance to win their choice of product from Haier’s wide and varied line-up of exciting products with our unique online, post purchase contest. We wish all our customers and trade partners’ very happy Navratras & Diwali. We are looking forward to an excellent festive season.”
2015 also saw Haier India stepping up the innovation quotient by launching unique products like the one-minute AC, the stylish Side by Side Refrigerator, new Wine Cellar model, 108 cm (43”) Smart Android LED TV and World’s first Pocket Washing Machine, CODO. While the new models are available offline at our dealer outlets, Haier Codo is currently available exclusively on Snapdeal.com.
This year has been a phenomenal year for Haier India as the company announced its mega investment plans of Rs. 470 crores for expansion of its manufacturing facility in Ranjangaon, Pune. This commitment to be a partner in the Central Government’s ‘Make in India’ initiative, together combined with Haier’s relentlessness to offer the best solutions to its consumers, won Haier the 1st ‘Make in India for Excellence’ Award in Home Appliances category.
ABOUT HAIER INDIA
Haier India, a 100 percent subsidiary of Haier Group, is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor and is also adjudged as world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its India commercial operations in January 2004. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. With an employee headcount of 1250 and robust service and distribution network of 7500 outlets, Haier has 33 offices across India. It offers a wide range of products in all of 8 categories like Refrigerators, LED Panels, Air Conditioners, Washing Machines, Deep Freezers, Microwave Ovens, Wine Cellars and Water Heaters. Haier India also offers products in commercial refrigeration and commercial air conditioning. Haier’s legacy is built on customer inspired technology innovation that facilitates designing and creating best solutions for modern contemporary customers. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
ABOUT HAIER GROUP
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.