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Haier Redefines Home Entertainment With Launch Of New Android Smart 43'TV

10-03 2015

Haier full HD 43 inch Android Smart TV features WiDi technology, enhances user experience through wireless display connectivity with smartphones

New Delhi, Sept 30, 2015- Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 6th Consecutive Year*, augmented its display product line-up with the launch of new Haier full HD 43 inch Android Smart TV -LE43B7600A. The new smart television brings to the customer the perfect combination of features and aesthetics, offering a unique viewing experience.


Amplifying the product line-up, the new LED TV brings an exciting world of Android that provides a plethora of functionalities that enhance the multi-media experience. Stay connected all the time through the internet with most widely installed local area network technology-Ethernet and also wireless support in the TV. The TV comes equipped with the built-in camera that supports Skype calling which helps you stay connected to your near and dear ones anytime.


Haier’s new LED comes equipped with Wireless Display (WiDi) technology, which enables users to stream music, movies, photos, videos and apps wirelessly from mobile to TV seamlessly. Added connectivity options like 3 HDMI inputs and USB ports of 3.0 and 2.0 on the new Haier LED TV enable users to connect several entertainment gadgets, elevating the television watching experience to make it more immersive. It further provides the convenience to be able to toggle between devices and programs for an overall enjoyable multimedia experience. Full HD Resolution of 1080p provides rich textured and naturalistic pictures for ultimate viewing experience. The new LED TV also features the Auto Volume Leveler that helps listeners get moderate instead of sudden increase in the volume while switching in between the channels or commercials come on air. The 3D digital Comb Filter corrects the detail and loss of color that occurs when TV renders the signal onto the screen by layering several versions of the image on top of one another, enhancing picture quality.


Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “India is one of the key display markets for us and we’re committed to its growth. Customers are looking at elevating their TV watching experience and want more from a single product. With smart and innovative features, Haier’s new 43’ Android LED TV defines the modern home entertainment effortlessly. The new range of televisions from Haier represents company’s endeavor to continuously innovate and introduce new cutting edge technologies offering convenience to the consumers in the Indian market. Launching the new LED panels reflects testimony of Haier’s brand promise of ‘Inspired living’.” The new Haier full HD 43 inch LED panel- LE43B7600A is available in India at a price of Rs. 49,990 and is now available with 1+ 2 years extended warranty.



Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.



Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.


For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com