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Haier Launches Chic Wine-Cellar to Elevate Living Experience

08-07 2015

New Delhi, August 7, 2015: Haier, the global leaders in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, augmented its wine cellar range with the launch of new chic and premium wine-cellar - JC-87A. Designed with premium aesthetic sense, the new wine cellar comes equipped with state of the art design that complements the décor of a modern home.

The new Haier Wine Cellar comes equipped with electronic temperature control that helps preserve the wine quality and its taste and texture. The anti- UV-protected glass door in it prevents UV rays from coming into contact with the wine hence, keeping the taste intact for a longer period of time, avoiding the unpleasant aroma that can spoil your most treasured wines. It further enables the aging process of wines to naturally take place and hence, reduces the redox potential. With the in-built anti-vibration system in the wine cellar’s compressor, the noise and micro vibrations are neutralized which otherwise prove harmful to your precious wine. Unique features like activated carbon filter, automatic door stop and full length recess handle make the new wine cellar a perfect partner for wine lovers.

Haier’s wine-cellar has the capacity to store up to 25 bottles, thus giving a plethora of options to the wine connoisseurs to store their collection of favourite wines. The practical intelligently designed interior LED lighting system consumes less energy than conventional systems and does not emit any heat. The internal LED display is also equipped to set the temperature, regulating the temperature between 6 to 18 degrees, which is conducive to preserving the wine quality. This helps to maintain a perfect ambient temperature in your wine cellar. The new wine cellar has Class A energy rating which means higher savings on electricity bills. The in-built wooden shelves in the wine-cellar give it premium appeal and adds to its aesthetics.

Commenting on the launch of the new wine-cellar, Mr. Eric Braganza, President Haier India said, “Haier has always believed in providing state-of the art solutions that complement the evolving lifestyles of contemporary customers. With the introduction of the new wine cellar, we aim to reach out to wine lovers and connoisseurs to elevate their wine experience. We are absolutely delighted to further strengthen our product line up, thus living upto the brand promise of ‘Inspired Living’.

The new Haier wine-cellar JC-87A is available in India and reasonably priced.


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com