Haier unveils the revolutionary CODO-World’s first pocket washing machine

1.World’s first pocket washing machine removes stains effectively on the go

2.Haier CODO to be exclusively available on Snapdeal

New Delhi, July 23, 2015: Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, has achieved yet another path-breaking milestone with the launch of world’s smallest pocket washing machine - Haier CODO, in India. Weighing just 200 gms, the handy washer is an ideal everyday companion for users to carry with them and not worry about getting embarrassing stains on the move or while eating. CODO is the world’ smallest washing machine and is all set to enter the prestigious Guinness Book of World records. 

The meticulous design of the new hand-held CODO washing machine is a testimony to Haier’s customer inspired innovation story. It’s portable design lets users carry it on the go to take care of anything from dirt outdoors to dreaded red wine stains in a party. It is the perfect solution for mid-meal emergencies with its capability to remove embarrassing stains of tea/coffee, ketchup, or curry/pickle, at office lunch hours or on the go. It precisely cleans the stains, in no time and saves the embarrassment of wearing stained clothes. The newly designed Haier CODO is equivalent to size of an electric shaver or a deodorant bottle and weighs just 200gm, thus making it convenient to carry in your purse, laptop-bag, brief-case, pocket or your car.

Commenting on the launch, Mr. Eric Braganza, President Haier India said, “The launch of Haier CODO in India is a testament of our commitment to our Indian customers and bring forth the latest product innovations that complement their evolving lifestyles. As life gets faster with more people on-the-go, it becomes imperative to have solutions which come in handy and makes their lives easier". He further added, “We’re elated to bring CODO to India as it helps in further strengthening our brand promise of ‘Inspired Living’."

With ‘Squeeze-Wash’ technology, Haier CODO becomes the fast washer that removes stains in just 30 to 120 seconds. ‘Squeeze-wash technology’ is convenient and uses any liquid detergent, 10 ml of water, to gently whisk the stained area, cleaning it effectively, and with utmost ease. It operates at the rate of 700 beats/minute, thus enabling effective and rapid stain removal. CODO’s appropriate use comes in situations when you stain just a small portion on your clothes, which doesn’t require washing the entire garment but just the stained or partial area. This pocket washer operates on three AAA batteries, and can support upto 50 washes, depending on the usage, with the fully charged batteries and comes with a warranty of 6 months.

CODO will be launched online on 26th July and will be available exclusively on http://www.snapdeal.com at Rs. 3990.

Haier is World’s no. 1 brand in Home Laundry appliances, as per Euromonitor International survey 2014 and is known for path-breaking innovation to deliver the best to its consumers. CODO keeps up with the tradition of innovation with its chic design and portability defining convenience at its best. It is the one-stop solution for anyone who wants freedom from embarrassing stains  anywhere, anytime. 

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com