NDTV Food Awards Haier As The Best Single-Door Budget Refrigerator

New Delhi- July- Haier, one of the largest Home Appliances & Consumer Electronics brands worldwide and world’s No.1* brand in major appliances for six consecutive years, has been awarded by the prestigious media, NDTV Food as the best single-door budget refrigerator for Haier's HRD-2156BR-H. NDTV Kitchen Appliance review is an accolade conducted by an expert panel of kitchen appliance analysts.

NDTV’s competitive analysis focused on budget friendly models that are equipped with features but come at an affordable price. They have curated a roundup of the best single-door refrigerators in India under 200Lcapacity. There were other 10 participating nominees from the other brands in the industry. The analysis was independent and based on a thorough and research of the budget fridge market.

Haier evidently emerged as the winner as the best single-door budget refrigerator after an in-depth analysis by the reviewers. The key features like energy efficiency (205 kWh) and 5 star BEE rating with great features (Cool pack, cooling retention up to 10 hours), open door alarm, a whopping 10 year warranty (on compressor) and other basic features enabled Haier to bag the spotlight. All these features were available at the market price of Rs. 14, 300/-.

Haier's HRD-2156BR-H comes packed with 1 HIT (1 hour icing technology) which facilitates quick chilling. In 60 minutes the temperature of the freezer can be pulled down to -50 degree C. It is a 5 star model that comes with the VC Fresh technology that helps in retaining nutritional value and freshness of fruits and vegetables for 5 times longer than a normal refrigerator. It also has a cool-pad that maintains temperature up to 10 hours during power cuts.

Commenting on the achievement, Ms. Shanta Roy Sanjeev, Head, Marketing, Haier India said, “Over the years Haier has been committed to deliver the best to its consumers and engage with them to live upto the brand philosophy of inspired living. This study from one of the leading media houses like NDTV, substantiates the value of our product in the market today. We are extremely happy to get this.

Haier has continuously invested to make design and technological innovation as per the consumer needs to suit the modern contemporary family. The innovation that impressed the NDTV reviewers was the cool pad technology in the single-door refrigerator category. Haier has been successful in understanding consumer behaviour while constantly investing in developing innovative technologies and products designed by drawing inspiration from its consumers.

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com