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Haier Introduces New Side-by-Side Refrigerators To Complement Contemporary Lifestyles

06-29 2015
New Delhi, June 29, 2015: Haier, the global leaders in Home Appliances & Consumer Electronics and the World’s Number 1 brand in Major Appliances for the 6th Consecutive Year, has strengthened the refrigerator line-up with the introduction of new range of Side by Side refrigerators. The new SBS HRF-618SS refrigerator complements the modern contemporary lifestyles of users while adding premium style to the kitchen aesthetics. 
The refrigerator is diligently designed to adapt to the décor of contemporary Indian kitchens. It comes equipped with unique 90 degree contoured door feature which enables the vegetables or fruit case to be pulled out with the door opened in line with the refrigerator chassis hence, intelligently utilizing the available space. The refrigerator’s gross storage capacity of 565 litres is split into 66% and 34% respectively for refrigerator and freezer, keeping in consideration the Indian food habits and user requirements.  
With a sleek design and contoured door, the refrigerator makes the most of the available space, hence making it easy for users to accommodate the SBS design in their kitchens.  Added feature of 360 degree air flow helps in keeping the food fresh all the time. The smart digital control on the refrigerator’s door further adds to the convenience of today’s modern users who prefer technology on their fingertips. Bright LED lights inside the panels ensure proper visibility of the entire refrigerator cabinet from all angles. Keeping in mind power saving, the refrigerator’s energy consumption is less than a unit per day. The Recess Handles on the refrigerator add to the aesthetic appeal while providing a sleeker and premium look. 
Commenting on the launch, Mr. Eric Braganza, President Haier India said, “At Haier, we are committed to deliver customer inspired technology innovation in the form of smart home solutions that relate to the lifestyles of modern families. Our endeavor is to invest in our product line-up to create a smart ecosystem to answer all needs of a modern family. Augmenting our refrigerator range with the new Side by Side refrigerators at value for money prices, enables us to strengthen our brand promise of ‘Inspired Living’.”  The luxurious and premium design combined with cutting-edge technology in the new Haier Side By Side HRF-618SS refrigerator is a good option for consumers looking for double door frost free refrigerators. The new refrigerator comes with 12 years warranty on its compressor. 
Availability & Pricing
The new Haier SBS HRF-618SS refrigerators are available in the market priced at MRP 65,000/- 
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.
For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com