Haier Demonstrates Innovative products at CES 2016

New Delhi, January 13, 2016: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 6th Consecutive Year*, showcased its latest and state-of-the art products in the on-going CES in Las Vegas (Central Hall Booth #12814). Inspired by contemporary lifestyle Haier’s focus remains on providing wholesome solutions for modern living. Haier demonstrated its latest TVs like Roku-enabled HD TVs, 4K technology, Smart Android  TVs, curved TVs and the wine cellar with a new alternative cooling system.

Augmenting the product line-up in television category Haier showcased some impressive range of displays with innovative and smart technology at the CES. Some of the products included a remarkable 65” curved UHD LED TV, a variety of Android based smart TV’s and multiple 4K Ultra HD TVs ranging up to 85”. Also on display was Haier’s 105” LED Curved TV (Model no: LD105Q9000W) which boasts a resolution of more than 5K pixels to enhance the viewing experience. Introductions in the category also comprised of the Q9700 and the H9600 Music TV Series. It further creates an immersive entertainment experience bringing together the best of sound and vision all in one. The LED market in India has experienced a robust growth over a period of time, sales from online as well as offline retailers has increased rapidly. Taking into consideration these facts Haier has introduced these TV’s with latest technology keeping the high demand of TV’s in the Indian market in mind. (*Please suggest if we can include India specific angle)

Focusing big on Roku technology, which provides the simplest way to stream entertainment on your TV Roku TV models were also revealed by Haier. The specifications of Roku Tvs combines Haier’s picture quality and bezel designs with the simple and easy-to-use streaming experience that gives consumers access to nearly 2,000 streaming channels. It is considered to be  the largest lineup of streaming channels available on a smart TV. It also features in-built sound chamber for enriched sound-quality and are available in sizes ranging from 32 to 55 inches.

To elevate the living experience and complement the contemporary lifestyle Haier also demonstrated a wine cellar using a new alternative cooling system. It has developed the next step in wine cooling systems by using a solid-state chip, coupled with H20/C02 heat exchange technology, which helps preserve the wine in the right temperature, so that the taste of the wine remains intact.  

The wine cellar consist of features such as No Vibration and Precise temperature Control. These features helps maintain the quality and taste of your precious wine. It also comes equipped with a feature called Low Noise, by which the product creates lesser noise in standard mode. Designed with premium aesthetic sense, the new wine cellar with state of the art design, complements the décor of a modern home.

Please suggest name of a global spokesperson, “CES is a platform with an open ecosystem network developed through consolidation of global resources. We get an opportunity to showcase our innovative products and exchange ideas to bring out the best products for the future as well. We are happy to introduce next-level products like Smart TVs with 4K technology and Roku TVs. To further add to the excitement we also exhibited the wine-cellar and small space living products. Haier’s products represent the best of both worlds, great design and the latest technology innovation, all at an incredible value."

Apart from this Haier also introduced many other exciting products at the CES 2016 to give a whole some smart living experience to its consumers. Small space living products focusing on the current need of the consumers due to the increasing consumer shift to smaller, urban living spaces were introduced, such as the 24″ Gas Cooktop, the 5.4 Cubic Foot Built-in Dual Drawer Refrigerator, 11.5 Cu. Ft. Top Mount Refrigerator etc.

Haier believes in innovating with time and adapting the latest technologies to provide consumers with superior experience. Smart products in all categories have been introduced keeping the Indian market in mind to provide elevated lifestyle experiences to the Indian consumers.

ABOUT HAIER INDIA

Haier India, a 100 percent subsidiary of Haier Group, is one of the fastest growing consumer durables companies in the world. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor and is also adjudged as world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its India commercial operations in January 2004. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. With an employee headcount of 1250 and robust service and distribution network of 7500 outlets, Haier has 33 offices across India. It offers a wide range of products in all of 8 categories like Refrigerators, LED Panels, Air Conditioners, Washing Machines, Deep Freezers, Microwave Ovens, Wine Cellars and Water Heaters. Haier India also offers products in commercial refrigeration and commercial air conditioning. Haier’s legacy is built on customer inspired technology innovation that facilitates designing and creating best solutions for modern contemporary customers. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.

ABOUT HAIER GROUP

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com