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Haier India Unveils Newly Designed Official Website

01-13 2016

New Delhi, January 9, 2016 Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 home laundry appliance brand as per Euromonitor International Survey 2014, has redesigned its official website. The new website has been designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing visitors to access detailed product information and videos about the company both on the site and on their mobiles.

Keeping in mind the ultimate mobile user experience, the website has been designed using the latest technology so that the site is compatible for people on the go who browses and stays connected via mobile devices, laptop, computers, ipads, tablets and smartphones. As the new website is mobile friendly, it now takes much lesser time to load pages on mobiles and smartphones.

Additionally the website provides interactive features like the Dr. Fido’ which will further enrich the LIVE chatting experience by the users, not only from the site but also from the user’s mobile phones seamlessly. Thus augmenting an increased engagement with customers who are interested in Haier’s' product and its offerings. The new site enables the user to access more information on 'Post Sales' and service related information, DIY- Do it Yourself, manual download and product centric information. It is content-rich which includes product information to help visitors understand complete range of product portfolio from Haier.

Easy and seamless navigation from the site is facilitated, for example users can go to Haier's Social pages such as (Facebook, Twitter, WeChat and LinkedIn) directly from the site. Visitors can also stay informed with the latest news of the company, the News & Press section features the latest announcements, product launches etc. The new site is high on visuals and the descriptions are short and crisp so that it offers an impeccable visual treat. The official blog has also being revamped and users can find interesting information about the company.

Commenting on the launch of new website, Mr. Eric Braganza, President, Haier India said, “We are extremely delighted with the designing of our new website. The site is much faster, easier to navigate and has prominent search buttons to access information in a better way. The website is mobile friendly to cater majority of people who use smartphones or tablets to browse the web or access information. Major restructuring and rationalization of content has been done to provide appropriate information. I hope our visitors like the new look and feel of the website.”

The redesigning of the new website comes in as a conscious effort to provide the visitors content-rich and valuable feed. You can access the new Haier website on: www.haier.com/in


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last six years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centres, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Seemanti Ghatak | seemanti.ghatak@2020msl.com|