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Haier Launches 100 Percent Shock Proof Water Heaters for The Indian Market

11-29 2016

· The Haier ES10V-Q1 is armed with Safe Care technology- helps reduce the risk of shocks and accidents

· Hosts features to ensure extended product life and protection from corrosion

New Delhi, November 25, 2016: Haier India has launched the all new ES10V-Q1 shock proof water heater in the Indian market. The launch will enable the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7th Consecutive Year*, augment the product category of water heaters in the country. The ten litre water heater is made to precisely suit the needs of a mid-sized, modern contemporary family with a host of features thereby adding convenience to the lives of the consumers. With winters setting in, usage of water heaters obviously increases, however, safety from shocks, especially in India is a primary concern. To solve this problem, Haier range of shock proof water heaters is armed with safe care technology, designed specially for particular areas in a room or bathroom having electricity issues such as lack of earth wires, improper wiring connections and electricity leakage which can result into an accident.  


The 10 litre ES10V-Q1 water heater comes with 2mm thick Ultra Micro Coated steel tank which has a vitreous enameling to protect the tank from catching corrosion. It is equipped with features such as the RSC technology which ensures consistent flow of hot water through the circle-rounded structure of the inlet tube. To maintain a consistent performance under high temperature and pressure conditions the heater has an element called the Incoloy 800 stainless steel heating element. In addition to the safe care technology, it also comes with the TTS technology to avoid overheating and prevent accidents and guarantees an accurate temperature cut whenever required since it is enabled with capillary type thermostat & thermal control. Moreover, it also has a multi usage valve which acts as a pressure release mechanism or an anti- vacuum device to meet additional safety requirements.

Saving energy and electricity has become an important aspect with time, hence, the new water heater helps in saving up to 50% electricity, having EPS Insulations system which retains hot water for a long time reducing the need to heat water time and again. Additionally, adhering to the industry standards, the water heater passes the IPX4 water proof test to enable hassle free usage in humid environments and ensure an  increased the life of the product being corrosion and splash proof. Following the European standards it comes with an extra-long and thick magnesium rod with a density of 220 G/m2 extending the tank life up to 50%. Last but not the least, the water heater comes with a 5 start rating and is a BEE approved product.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances said “Water heaters are a seasonal commodity and with the winters approaching, they will now gain prominence in the market. Therefore, with the winter season kicking in, we expect our consumers to derive maximum benefits with the introduction of this product. The launch of the new water heater is a step towards increasing our offerings to our valuable customers and expand our lineage of the product category in the country.”

Price and availability-

The new water heater in available the Indian market and is priced at INR 7,490.

Visit the product- LINK here.



Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

* According to the Euromonitor ranking 2015

MEDIA CONTACT: For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Karishma Taneja | karishma.taneja@2020msl.com