New Delhi/Mumbai, September 5, 2016: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 7th Consecutive Year* as per Euromonitor International Survey 2015, announced the launch of the first ever Double Drum washing machine in India. The Haier DUO-Gemini is the world’s first dual-drum washing machine which comes equipped with two front-load washing drums placed on top of each other. HAIER Duo is the latest technological innovation from Haier to further strengthen the premium washing machines range in the country.
The DUO-Gemini features a premium design with the best of craftsmanship and technological prowess, keeping in mind the urban and modern contemporary family and their evolving lifestyle requirements. The two washing drums in the machine help in catering to different laundry needs of a family, making the process more efficient and reducing laundry time.
Featuring two washing drums, the Haier DUO-Gemini can hold up to 4 kgs of clothes in the upper drum, whereas the lower drum can accommodate laundry up to 8 kgs. The unique consumer benefit of the new Haier DUO-Gemini is to allow users to address their laundry needs basis the colour, fabric or other special requirements. For instance, separately washing white and colored to avoid colour patching on white clothes, washing delicate and expensive fabrics such as silk or satin in a separate drum or washing infants’ clothes separately since they require special care and attention. It also allows users to wash the inner wears separately taking care of the hygiene issues.
Haier DUO-Gemini comes equipped with Dual Star Balance System which keeps the drums steady & silent (70dB on a spin) and Dual Smart Driving Force System which helps in maintaining separate frequency conversion for motors for a precise control to wash clothes together or separately. With the Pillow Drum Technology it provides pillow shaped drum for a clean and gentle wash and; an A+++ energy rating. The machine features other exciting features that make it a valuable addition to a contemporary household such as the 1 touch LED screen for compete control through a digital panel. 6 water inlet system enables pure and clean washing while preventing water from one drum to enter the other. It also comes equipped with 30 customizable programming options (12 in upper drum + 18 in lower drum).
Further, Haier DUO-Gemini features Wi-Fi connectivity with smartphones and tablets, letting users keep track of the washing process, water inflow/outflow and washing functions of the machine. It is also armed with an Antibacterial Function with a bacteria removal rate of over 99.8%**. The machine helps in saving around 30% of energy and water. It also has anti-stain feature and night wash feature. Additionally, the Haier DUO-Gemini washing machine comes with a life time warranty*.
Haier DUO-Gemini is aesthetically crafted as a single integrated machine without any screws or breaks in the design. Its round door design is of the blooming flower rank and has bright lights to show the washing process clearly. With soft platinum drum insides, the machine provides extra care to delicate clothes with superior cleaning. Haier DUO is the winner of the prestigious iF Product Design Award 2015 - Germany for its beautiful design and functionalities.
Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “India has been one of the key strategic markets for Haier and we are duly committed towards our growth and development in the country. With the introduction of Haier DUO-Gemini, we’re augmenting our range of premium washing machines in the country to cater to the needs of urban and ultra-contemporary families. Taking into consideration the needs of a modern, fast paced, tech-savvy consumer base, who are constantly seeking solutions to optimize their time, we have introduced DUO-Gemini in the Indian market. This further helps us in strengthening our brand promise of customer-inspired innovation.”
The new Haier Gemini Double Drum washing machine is available in top metros (Delhi, Mumbai, Pune and Bangalore) priced at an MRP of INR 1,69,990/-
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.