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Haier Introduces India's First 20kg Washing Machine

05-27 2016

Ideal for Indian joint families and commercial setups; Available in Limited Market 

New Delhi, May 27, 2016: Haier, has launched India’s first ever 20kg washing machine (HTW200-1128s). This 20 KG washing machine is armed with unparalleled features like never before, taking a step ahead and extending its line of washing machines by Haier. Haier’s new washing machine has been introduced by closely observing and understanding the needs and usage patterns of the contemporary modern joint families and large social setups. With exceptional features such as the 20 kg washing capacity and 14 kg spin capacity it aims to cater the needs of commercial sector and joint families as well.  
The new washing machine comes equipped with some highly efficient features keeping in mind the diverse Indian market such as, double water inlet, a spin shower, a strong rat mesh and the vortex pulsator. To enhance the quality of washing, the vortex pulsator helps in creating strong water current and an improved filter which is 30% more powerful and leaves no lints on clothes. Further to ensure a safe wash the machine is enhanced with safety features like a water proof and fireproof panel, a double capacitor protection for double safety. 
The washing machine also comes with multiple adjusting plug slots and an adjustable drain hose. To add to the convenience the drain hose can be disassembled and assembled again at the back of the machine, on the left or right side as per the user’s suitability. The machine is designed with state-of-the-art aesthetics and therefore has a transparent peacock blue lid to make it look more appealing. All these features ensure a safe as well as a superior washing experience for the consumers.
Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “We are strongly committed to our growth in the Indian market as India is one of the key markets for us. Our aim is to focus on the varied needs of the diverse population of the country and therefore we constantly innovate and invent technologically advanced products to suit the needs of all the segments of the society. Since one size does not fit all, therefore we felt the need to introduce this washing machine which is capable to cater to the needs of all segments of our society. Additionally our focus has not only been towards the modern families and households but also to introduce products for the other categories such as the commercial sector. We continue to believe in constant innovation and inspiration and intend to keep unveiling products with advanced technology and state of the art designs enhancing the lifestyles of the Indian population.”
The new 20 kg washing machine is priced at Rs.29,990 and available in the Northern India. Soon the machine will be available in other markets as well. 
Haier India, a 100 percent subsidiary of Haier Group, is one of the fastest growing consumer durables companies in the world. The global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 7th Consecutive Year* as per Euromonitor International Survey 2015. Haier is world’s no. 1 brand of Major Appliances* for the 6th consecutive year, as per Euromonitor and is also adjudged as world’s no.1 brand in Refrigeration appliances, Home Laundry appliances, Freezer and Wine Chillers. The company initiated its India commercial operations in January 2004. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators, CTVs and Washing Machines. With an employee headcount of 1250 and robust service and distribution network of 7500 outlets, Haier has 33 offices across India. It offers a wide range of products in all of 8 categories like Refrigerators, LED Panels, Air Conditioners, Washing Machines, Deep Freezers, Microwave Ovens, Wine Cellars and Water Heaters. Haier India also offers products in commercial refrigeration and commercial air conditioning. Haier’s legacy is built on customer inspired technology innovation that facilitates designing and creating best solutions for modern contemporary customers. Haier is known for introducing innovative products in the country and is best remembered for its revolutionary Bottom Mount Refrigerators, launched for the first time in India followed by the patented Double Drive technology in Washing Machines. LCDs with motion gaming technology, Washing machines with NZP (Near Zero Pressure) technology, 3 door refrigerators with smart convertible space, Water heaters with music functions are examples of continuous innovation at Haier for the Indian market.
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centres, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.
For more information, please contact: Ragini Vasishtha| ragini@haierindia.com / Karishma Taneja | karishma.taneja@2020msl.com