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Haier Successfully Concluded Its Dealers Meet Cum Product Expo in Jodhpur, Rajasthan

05-09 2016

Haier showcased innovative and smart products across categories, Haier Dealers as well as consumers attended the event

Jodhpur, Rajasthan, May, 2016: Haier, the world’s No.1 brand in Major Home Appliances, for the 7th Consecutive Year* according to the Euromonitor ranking 2016, conducted a product demonstration cum dealers meet in Jodhpur, Rajasthan on April 23, 2016. A one day event was held at Taj Vivanta, Jodhpur where Haier showcased its range of products with state-of-the-art technology across the categories. The event was attended by customers, Haier dealers as well as Haier’s regional sales team.

Haier showcased all its products across all categories such as Air Conditioners, Washing Machines, Refrigerators, Microwaves and Televisions. Amongst the refrigerator category Haier’s iconic BMR (Bottom Mount Refrigerator) and the SBS-side-by-side refrigerator were on display at the event. Other pioneer technologies such as the Haiers’ “One-Minute to Chill AC’s” and the SCT- Self Cleaning technology washing machines were also exhibited. All products displayed at the event showcased Haier's progression in the Home Appliance/consumer durables segment. The event was open for all customers as well, where they were able to experience all Haier products through an exclusive live demo. Moreover, customers could also purchase exciting Haier products from the event by just paying a booking amount and pay the rest later. Further expanding its distributor network in the region Haier is also planning to collaborate with more dealers for a wide spread reach in the area.

Speaking on the occasion Mr. Eric Braganza, President Haier Appliances India said, “Jodhpur as a market has always been very significant for Haier. The climate in the area has constantly supported sales of products across categories be it air conditioners or refrigerators. Keeping in mind the interest from the region and taking after the legacy and our devotion to constantly innovate and inspire, products with progressive advancements and best in class technology were showcased at the occasion. Jodhpur being one of the significant business sector for Haier, we have seen incredible development in the district in the previous years and we shall aim at having an equally good run in the future and further we also plan to enlarge our network.”


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has offices in 33 cities spread from Mumbai, Bengaluru, Chennai to Kolkata and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the Biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its design which places the lesser used freezer section at the bottom and makes the frequently used refrigerator section more accessible. 

ABOUT HAIER GROUP- Haier is the world's leading home appliance provider, with global revenues amounting to US$ 32.6 billion and profits of US$ 2.40 billion in 2014. Its mission is to create innovative products according to the demands of today’s customers. In 2016, Haier has been named the Number 1 global home appliance brand (2015) for the last seven years by Euromonitor International, UK, a world leader in strategy research for consumer markets. In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in New Delhi, Paris, New York and Tokyo. Haier also has 5 R&D centres, 66 trading companies and 24 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

For more information, please contact:  Ragini Vasishtha | ragini@haierindia.comKarishma Taneja | karishma.taneja@2020msl.com