New Haier Shock Proof High Capacity Water Heater ES35/50H-K1 Launched in India

• Armed with Haier’s patented safe care technology and supports features for an extended product life

• Enables horizontal installation having a flat design 

Pune/New Delhi- January 13th 2017- Haier India, the global leader in consumer durable industry, recently introduced its all new premium water heater in India, ES35/50H-K1. The launch of the water heater will enable the global leader in Home Appliances & Consumer Electronics and World’s Number 1 Brand* in Major Appliances for 8 consecutive years, in further reinforcing its position in the consumer durable market. 

The ES35/50H-K1 water heater is specifically designed taking into consideration the requirements of a modern day contemporary Family (bath tub/rain shower uses). The K-1 series of water heaters comes with a tank quantity of 35 litres and 50 litres and supports many technologically advanced features. Safety being one of the major concern with products like water heaters, the ES35/50H-K1 water heater is powered with Haier’s patent SHOCK PROOF technology which is specially made for particular areas in a room or bathroom with electricity issues such as lack of earth wires, improper wiring connections or in case of electricity leakage which can result into an accident.  It features many advanced attributes such as digital voltage controller to avoid voltage fluctuations and an LED display to showcase an exact temperature of the water, dual incoloy heating element. 

To increase the longevity of the water heater it comes with a 2mm thick steel UMC tank (Ultra Micro Coated) with vitreous enameling to protect the tank from corrosion and also has an extra-long & thick Magnesium Rod, a European Technology, with a density of 220 G/m2 extending the tank life by up to 50 %. In order to maintain performance under high temperature and pressure conditions the water heater comes equipped with Incoloy 800 stainless steel heating element with an efficiency of 97.9%. 

Further, it helps in reducing the energy consumption up to 40% with an 'injected  PUF' insulation which retains the hot water for a longer time, reducing the need to reheat the water again. Apart from the shock proof technology, to take care of the safety of the users, the water heater additionally comes with a Multi- Usage Valve which acts as pressure relief system and is also enabled with the TTS technology which uses two sensors for complete protection from overheating. Having the By capillary type thermostat & Thermal control, the twin sensor ensures an accurate temperature cut when needed, offering higher safety. Moreover, to offer added advantage to the users, the water heater comes in a flat design which can also be installed horizontally. Lastly, just like all other water heaters by Haier, the ES35/50H-K1 has also passed through the IPX4 water proof test for efficient functioning humid environment, ensuring an increased product life by making the water heater non corrosion & splash proof.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances said “Water heaters being a seasonal commodity are the most demanded products during winters, specifically in the northern parts of the country. Therefore, taking into consideration the winter season, we have introduced the ES35/50H-K1 water heater with the best in class technology and features to make the lives of the consumers more easy and convenient. The launch of the new water heater is an initiative by Haier towards strengthening its foothold in the consumer durable industry and offers the consumers with an advanced line up of products in the category.”

Price and availability-

The new water heater in available the Indian market and is priced at the range of Rs.11,500 to 14,500 .

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one* global home appliance brand every year for the last eight years by Euromonitor International, a world leader in strategy research for consumer markets. The data released shows that volume sales of Haier brand major household electrical appliances in 2016 accounted for 10.3% of the global market. These figures place Haier first in the world once again, the company's 8th consecutive top placement since 2009. In addition, refrigeration appliances, home laundry appliances, electric wine coolers, and freezers volume sales were also significantly ahead of competing brand retail sales, retaining Haier's place as a world leader.

In 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

* According to the Euromonitor ranking 2016

MEDIA CONTACT:

For more information, please contact: Ragini Vasishtha | ragini@haierindia.com/ Karishma Taneja | karishma.taneja@2020msl.com 

* According to the Euromonitor ranking 2016