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Haier Launches Smart Cooking Microwave Oven Series Made For India

11-30 2016

·        Haier microwaves are equipped with 100+ auto cook feature helping users to cook regional Indian food with just a 1 touch

·        Combined with multi-power levels, the Microwave ovens provide customized heating option(s) and BIS tested.

New Delhi/Mumbai, November 30, 2016: Haier has just launched two new Microwave ovens Model Number HIL2810EGCF and HIL2001 CSPH in India. The launch will strengthen the global leader in Home Appliances & Consumer Electronics and World’s Number 1 Brand* in Major Appliances for 7 consecutive years, in further strengthening its foothold in the consumer durable market. With the winter season making an early entry this year, especially in the Northern India, smart products such as Microwave Ovens is an extremely useful kitchen appliance. 

Haier’s new range of microwave ovens is designed for the fast paced modern Indians who are smart and love to cook smart and eat smart as well. The consumers who are always on the go, for them cooking smartly becomes essential. Haiers’ HIL2810EGCF Microwave oven comes with 123 Auto Cook Menu options including regional recipes curated from all regions of India, allowing consumers to cook mouth-watering dishes making it very convenient even for the men folks who otherwise do not know how to cook. The ‘Home Made’ cooking experience can be experienced with Haier’s customized cooking recipes from all over India. Be it Gujarati, Rajasthani, Punjabi, Bengali, Maharashtrian, Continental, Tandoori and more. The low oil cooking is also one step closer for living smartly. Several other features such as auto defrost option which automatically calculates the time and power level for defrosting as per weight of the food. The oven further supports smart cooking with help of multi power levels for even heating required for food.

Haier Microwave HIL2001 CSPH is another innovative product launched by Haier, comes with cutting edge features, adding convenience to the lives of the consumers. Available in 4 colours, the express cooking feature allows users to enjoy delectable dishes by just pressing a button by indicating the cooking time. The 6 power level gives precise control over the heating function of the microwave. One can have the conveinece of cooking over 123 dishes with auto cook menus, including regional recipes. The microwave not only comes with a grill, convection function and steam function but also keeps the food warm for up to 1.5 hours when kept in the oven, reducing the need to reheat the food again and again. 

The two models allow users to cook tasty homemade food and further, with the smart cooking feature it makes it easier for all the members of the family including the men and the children to cook food by just pressing a single button. The Haier microwave are BIS tested and in order to avoid unpleasant odor inside post cooking- (vegetarian and non-vegetarian), the microwaves come with a Deodorizing feature which ensures that the inside remains odor free.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances, (India) said, “At Haier, we believe in innovating and improvising constantly according to the requirements of the consumers. With the evolving and fast-paced lifestyle of Indians, it has become a necessity for people to have microwaves with smart features that will do most of the work for them with just the press of a single button. Keeping this in mind, we have launched the two new highly functional microwaves which can help consumers with their daily requirements and provide maximum benefit to them. The launch will Help Haier in maintaining its foothold in the Indian market and provide users with products with added benefits to make their lives easy.”

Availability of the two microwaves in the Indian market and are priced as follows:

1. Haier Microwave Oven HIL2810EGCF – INR 14190

2. Haier Microwave HIL2001 CSPH – INR 8790

Read more about the Models

Haier Microwave Oven HIL2810EGCF –


Haier Microwave HIL2001 CSPH – INR 8790



Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Mumbai, Bengaluru, Chennai, Ahmedabad to Kolkata and a complete distribution network throughout the country.  Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Haier has its manufacturing facility at Ranjangaon in Pune district of Maharashtra, which has capability to manufacture Refrigerators and is upgrading the new facility with state-of-the-art equipment' to create a Research & Development facility for refrigerators and expand its product range. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

* According to the Euromonitor (UK) Ranking 2015