New Delhi/Mumbai, May 27, 2017: Haier, the global leader in Home Appliances & Consumer Electronics recently unveiled four new models in its category of refrigerators. The launch of these models will help the brand in further firming up its position in the market and offer consumers a diverse portfolio of products in the category of refrigerators.
The new range consist of 3 models, including 2 direct cool single door refrigerators namely - HRD-2204CKG-R / HRD-1954CKG-R (220L / 195L) and HRD-2204CRG-R / HRD-1954CRG-R (220L/195L). The other two is Haier's star model HRB 738 SS French Four door Refrigerator HRF-618GS.
This four door refrigerator comes with best in class innovation and top notch features having capabilities such as the Bottom Mounted feature where the refrigerator serves both the purpose of a Side By Side as well as a Bottom Mounted Refrigerator. The USP of the refrigerator lies in having three different sections which helps a user maintain absolute segregation amongst all the sections of the refrigerator and comes with a many other exciting attributes.
With full DC inverter technology the four door refrigerator helps consumers save energy and also ensures even cooling at all times. It also comes with a Dual Zone feature which gives two distinct zones in a fridge 1 for Humidity and 1 for Dry, consuming only less than 0.78 Units a day.To maintain freshness and maximum level of hygiene it has the anti-Bacterial Technology that kills 99.9% bacteria. With space optimization it helps in saving up to 82% space in the fridge section. It features an LED in the freezer section, comes with Holiday function where the fridge compartment turns off maintaining a certain temperature and freezer is kept ON while one is on away. Further it is armed with a special function called the Fuzzy logic which regulates the temperature of the refrigerator automatically as per the inside load and also allows users to change the temperature of the Convertible between -18 to +5 degree Celsius.
Moving ahead, the other two Direct Cool models also support some very exciting features keeping in mind the current needs of an average Indian family. Taking into consideration the usage frequency of a refrigerator in an average family and the regular cleaning requirements, these two models are designed in a manner which is easy to clean and maintain and are also rust-free &scratch proof. For increased efficiency in performance they come with bigger cool pads than usual to retains cooling up to 10 Hours even after power cut and also has 1 Hour Icing Technology. Further, to make life easy it comes equipped with an extra Fruit Box, a beauty & care box, Stabilizer Free operation and a bright LED light for increased visibility. The refrigerators are not only technologically advanced but are aesthetically appealing with wonderful physical attributes such as leather finish Cabinet and glass finish doors.
The two DC models come under the affordable/budget category, whereas the Four Door refrigerator is one of the premium offerings by Haier in the segment of refrigerators.
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “India being one of the most significant markets for Haier, we believe in serving the Indian consumers with products which are high on quality and are designed specifically to suit their needs. The three new models by Haier have been introduced as a consequence of the rising temperature and the increasing demand of refrigerators. All the models have been designed with stylish design and top notch functionalities to guarantee an unparalleled performance to the consumers. The launch of these new models is an initiative towards expanding the product offerings in the category and at the same time strengthen the brand position in the country.”