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Haier Launches Inverter Expert Air Conditioner Series- A New Dawn in Air Conditioning

03-30 2017
  • Introducing a range of inverter ACs with energy saving and instant cooling capabilities
  • Designed for the internet generation with WiFi and 1 touch LED system

New Delhi, March 28, 2017: Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 8th Consecutive Year*, recently announced the launch of its Dawn air conditioners along with a series of other air conditioners. The air conditioners have been introduced and designed particularly taking inspiration from the needs and requirements of the consumers and keeping in mind the weather conditions of the country. The launch is aimed at maintaining Haier’s position as a leader in the industry, specifically in the segment of air conditioners and provides consumers with a wide variety of products in the category.

The new lineup of air conditioners comes with inverter technology resulting in electricity saving capabilities and providing cooling comfort quickly during extreme Indian summers. It’s equipped with top features, the ACs help in chilling the room quickly and efficiently, even if the ambient temperature is 60 degree Celsius. Having 180 degree Sine Wave DC Inverter Technology and DC motor, the ACs allow consumers to save more electricity, provide quick comfort and also come with a nightglow remote.

The launch includes 12 latest panels available in the capacity of 0.75 ton to 2 ton. The star amongst all is the “DAWN” series, armed with competitive features such as smart eye technology, which is combination of human sensor and light sensor. It automatically adjusts operation frequency and mode as per heat load and helps in saving over 65% electricity. It is a 7 Star rating inverter AC having Wi-Fi capabilities and comes with an inbuilt Air Purifier with PM 2.5 filter and an additional high quality net filter. Moreover, the AC also has a Hot-Cold feature; with 3D airflow function.

The high end, Direct Cool inverter ACs by Haier are enabled with ‘Wi-Fi’ features and 1 touch LED feature along with 60 feet air-throw. These air conditioners are exclusively designed to cater to the internet generation and for the people who are always on the move.  Such features help consumers operate their appliances at their convenience and control them through a mobile App anytime and anywhere. 

The other special functionalities and USPs of the air conditioners are 3D intelligent air flow system with an air throw capacity of 40ft, turbo cool and clean indoor air system. Turbo cool technology is aimed at reducing energy consumption using the right temperature and humidity levels. The clean indoor air feature clears the dust & bacteria to purify the indoor air with negative ionizer technology. Further, the ACs are specifically designed with a ‘QUIET’ setting airflow mechanism that reduces noise levels to 22dB(A). For a seamless and easy after sales experience, the air conditioners also come with 1 year comprehensive warranty on the complete set and extended 11 years warranty on compressor.

Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “India has been one of the key vital markets for Haier and we are duly dedicated towards our development and progress in the country. The launch is a part of our constant endeavor to keep innovation and customer’s satisfaction as our top priorities. The new ranges of air-conditioners are exclusively designed to offer consumers with unmatched services having a wide range of solutions in the category. With our core focus on customer inspired innovation, we are proud that we have been consistent in innovating through comprehensive consumer understanding.”

The complete line up of air conditioners includes a total of 22 models, 19 split and 2 Window ACs. To know more about all the latest models in the category of air conditioners, please visit - http://www.haier.com/in/products/airconditioner/

Price Ranging between – INR 29,000 to INR 66,000


Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Haier India employs 540 staff (On Pay Rolls), among which 272 of them are with the sales team while the other 268 are front-line employees. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier has been named the number one global home appliance brand every year for the last seven years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

* According to the Euromonitor ranking 2016