Haier Announces Second Industrial Park in India

Haier Announces Second Industrial Park in India, Signs MoU with the Government of Uttar Pradesh

• Announces Rs.3069 crores investment to set up new manufacturing plant in Greater Noida 
• Reaffirms commitment towards Central Government’s ‘Make in India’ initiative

Lucknow, 7th September, 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years* today signed a Memorandum of Understanding with The Government of Uttar Pradesh to set up its second industrial park in India, in Greater Noida, Uttar Pradesh. With this development, Haier has strengthened its commitment towards the central government’s ‘Make in India’ initiative to boost local manufacturing.

The MoU was signed in the presence of the Hon’ble Chief Minister of Uttar Pradesh, Shri Yogi Adityanath and other dignitaries from the Government of Uttar Pradesh along with Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier Appliances India; Mr. Eric Braganza, President, Haier Appliances India and Mr. Sun, Director SCM Haier Appliances India. Additionally, Mr. Satish Mahana, Industrial Development Minster, Government of Uttar Pradesh; Mr. Anup Chandra Pandey, Chief Secretary, Government of Uttar Pradesh; Mr. Alok Sinha, Additional Chief Secretary, IT and Electronics Department and Mr. Rajesh Kumar Singh, Principal Secretary, Infrastructure and Industrial Development Department were also present during the MoU signing ceremony.

Under the agreement, Haier will invest Rs.3069cr for setting up its industrial park in the state over the next four years in two phases. With this development, the company is expected to create almost 4000 new direct employment opportunities along with over 10,000 indirect jobs. The expansion will serve as an opportunity for vendors and OEMs, bringing about an expanded business with increased local production and lesser imports of products.

Proposed to be located at IIT- GNL (Integrated Industrial Township Greater Noida Ltd.) the facility is sprawled over an area of 123 acres and is expected to begin operations by 2020. The investment is aimed to scale up the production capacity of Haier products across categories like refrigerators, washing machines, air conditioners and LED panels. The new plant will have an annual production capacity of 2 million refrigerators, 1 million Air Conditioners, 1 million Washing Machines and 1 million LED TVs.

On the occasion, Mr. Eric Braganza, President Haier India expressed, “In line with our commitment to the Central Government's ‘Make in India’ initiative, we are delighted to announce the second industrial park in the country. We’re grateful for the support extended by the Government of Uttar Pradesh which has contributed hugely in the fruition of this milestone. The new facility will not only help in augmenting our production capacity to address the increasing local demand but also in generating employment opportunities in the state. This agreement will enable us to further strengthen our presence and commitment in the country.”

Mr. Song Yujun, VP, Global Appliances Haier Group and Managing Director, Haier Appliances India says being optimistic on the growth in India says, “India is a dynamic and important market for the Haier Group and our investment trajectory in the country is a testimonial to the same. Setting up a new manufacturing unit will not only help us build a better presence in the country, but will also enable us to innovate more for our Indian customers with solutions that complement their evolving lifestyles. We are thankful to the Government of Uttar Pradesh for extending all the support to participate in the development of the state. We are confident that this move will not only benefit Haier as a brand but will also contribute towards the overall economic development of the country.”

Haier India initiated manufacturing of refrigerators in India in 2007 at its factory in Ranjangaon, Pune, which was further expanded into the company’s first industrial park in India. Inaugurated in November 2017, it has an annual production capacity of 1.8 million units of refrigerators and .5 million units each of other categories such as, Washing Machines, Air Conditioners, LED TVs and Water Heaters. 

The company also won the prestigious ‘Make in India Award for Excellence’ under the consumer durables category in the year 2015 for contribution to the growth of the country’s economy.

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2017