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Haier Introduces Luxurious Glass Finish Side by Side Refrigerator in India

08-20 2018
  • The new HRF-748CG/KG comes with Convertible Crisper option for customization and more user control

  • The new Side By Side Refrigerator has mega space to store all your family’s requirements


Haier, the global leader in Home Appliances & Consumer Electronics and  World’s Number 1 brand in Major Appliances for the 9 Consecutive Year*, announced the launch of its premium glass finish side by side refrigerator- HRF-748CG/KG


Designed with impeccable looks and aesthetics having a fine quality glass finish, the new side by side refrigerator come with advanced features for an efficient performance. The new range is available in exclusive chocolate and black glass finish options for a dust and scratch free look. The glossy finish makes the new models more aesthetically appealing to perfectly suit the modern interiors of a present day household.


In addition to its stylish looks, the refrigerator comes equipped with extraordinary features such as a horizontal digital control panel which is placed over the top right section to easily control temperature settings as per requirement. With Convertible Crisper option, users can convert one out of the 3 available crispers as per requirements. Users also have the option to choose from 4 available modes - Quick Cool, Zero Degree Fresh, Fish & Meat and Dry Fruits. Additionally, the refrigerator also features Super Cool & Super Freeze functions for quick chilling and freezing.


The new refrigerator addresses the space concern that most families face today. It comes in 688 liters, of which 420L is the refrigerator section and 261L is the freezer section. The former features 3 toughened glass shelves and 4 door bins that provide ample space for taking care of all storage needs. For long lasting freshness, separate fruit and vegetable compartments are available to keep food fresh for a longer time.


The freezer section is also equally spacious with 4 door bins and 3 toughened glass shelves. The new Side by side refrigerators by Haier are more spacious than other conventional SBS refrigerators.


Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “At Haier, we believe in customer inspired innovation to introduce the best solutions to address the evolving needs of a modern contemporary family. The new side by side refrigerators come in a stylish design with superior functionalities and features to add efficiency and style to the customer’s lives.”


For better ease of operation, the new refrigerator comes with Smart Function that helps in adjusting the inside temperature basis its contents and other ambient conditions. They also feature a Holiday Function which adjusts the internal temperature by keeping the freezer section on as usual and sets the refrigerator section working at 17 degree Celsius to avoid unpleasant odor. Moreover, for better visibility and accessibility, the refrigerator has top LED lights that ensure every corner inside is brightly illuminated.


To save on energy, the new refrigerators come with twin inverter technology and smart sensors that automatically adjust the cooling cycle. Adding to their longevity, the refrigerators are covered with 10 years warranty on critical components like compressor and fan-motor.


The new Haier Side by Side Refrigerator HRF-748CG/KG in 688 liters is available across India at an MRP 0f 1,01,000/-.





Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.




Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier


has been named the number one global home appliance brand every year for the last nine years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.


*According to the Euromonitor ranking 2017