New Delhi, August 8, 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for the 9 Consecutive Years* today announced the launch of DUO, the revolutionary Double Drum Top Load washing machine in India.
The new DUO washing machine comes with two drums with capacities of 7 kgs and 2.5 kgs respectively, where both the drums can function simultaneously having two separate kind of loads. The machine is especially designed with this unique feature to address various laundry needs of a single family. For instance, users can now segregate their laundry according to their individual needs, like - whites and colored clothes, innerwear and outerwear, delicate clothes versus regular wear, and much more. In case of families with kids, baby clothes can be segregated from rest of the load and still be washed concurrently. This not only adds to the convenience, but also helps in saving time and energy for users.
Commenting on the launch, Mr. Eric Braganza, President, Haier India said, “India is a key market for Haier and our constant endeavor is to innovate and introduce superior technology products for the Indian consumers, designed specifically to suit the needs of a modern contemporary family. Hence, the launch of the new Haier DUO washing machine is a testimonial to our belief of being inspired by our customers. Innovation is the key to our business and this launch is a step towards augmenting the category further, helping consumers manage their daily chores with more convenience and less effort.”
In addition to having two separate drums, the new Haier DUO is loaded with great features like, One Touch Control for washing clothes in both drums, Near Zero Pressure (NZP) technology for smooth functioning even in low water pressure, Magic Filters, Pulsators for balanced cleaning and Soft Fall technology for slow and smooth closing of the windows. Users can also choose from multiple pre-set functions that best suits their laundry needs like, normal, heavy, quick or, more specifically for delicate clothes, innerwear and baby clothes.
Apart from these functional features, the new Haier DUO washing machine comes in a premium black & white look and a toughened glass lid with chrome highlights. With a contemporary elegance, the washing machine is designed to complement aesthetics and décor in any modern household.
The machine has a unique Oceanus Wave Drum, which is basically a cube shaped drum for a stronger water flow allowing deep cleansing, reduced abrasion and effective cleaning of clothes. It also has a triple detergent box where one can store all types of detergent or softener.
The new Haier DUO Top Load Washing Machine is available in the Indian market at an attractive price of Rs. 50,999 and comes with a life time warranty on the motor.
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 percent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP
Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier
has been named the number one global home appliance brand every year for the last nine years by Euromonitor International, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.
*According to the Euromonitor ranking 2017