Haier Kicks off The Festive Season with Exciting Consumer Offers
New Delhi, 4th October, 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, has announced a range of attractive consumer offers, bringing joy to the festive celebrations this season. The promotion has begun with the festivities and will last till 7th November, 2018 across the country.
Haier understands the evolving needs and preferences of the consumers and its product innovations are a testimonial of the same. Thus, boosting the consumer buying sentiment and adding to the festive fervor, the brand has announced a Fixed EMI offer with Bajaj Allianz to bring home any product from its premium range at INR 2018 only. Haier is also offering unique warranties on its range of products like 3-year warranty on all Haier televisions (80 cm and above) and 4-year extended complete warranty with free installation on Haier split air conditioner range for just Rs.999.
Adding sparkle to your gaieties and to enhance the shopping experience of customers, Haier is offering attractive consumer finance options. Further, an array of attractive consumer offers will be available across all product categories where consumers will get exciting assured gifts on purchase of Haier products during the promotion period.
List of Offers:
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “We are extremely happy to announce the lucrative consumer offers for this festive season. With the core focus on our brand philosophy of customer inspired innovation, we aim to forge a stronger bond with our consumers by addressing their evolving needs and expect to have phenomenal festive season sales this year. Following a 360 degree approach this festive season, we will run our marketing initiatives via various platforms such as Electronic, Print, Digital and in-store branding etc.”
Haier has put together a strong marketing strategy across categories to promote its products this festive season. The brand has devised consumer-insight based campaigns to target its audience across age groups and geographies. This year, Haier will be an associate sponsor of season 10 of ‘Kaun Banega Crorepati’ with its Bottom Mounted Refrigerator line-up on Sony channel. Other key sponsorships include - ‘Mega Icons’ on National Geographic channel, Dance Plus Season 4 on Star Plus, Sa Re Ga Ma Pa on Zee TV and Master Chef Australia on Star World. These partnerships are in sync with the brand’s philosophy of customer inspired innovation thus, increasing the excitement and brand recall amongst its consumers.
This year, Haier also partnered with Unimoni Asia Cup 2018 as Official Global Partner & Associate Gold Sponsor. To bring cricket to a larger Indian audience, Haier ran a consumer contest #AsiaCupWithHaier through which fifty lucky winners stood a chance to travel to UAE to watch an Asia Cup match live. Additionally, the brand will also be sponsoring India-West Indies cricket series which will start from 4th October 2018 to 11th November 2018 to build a closer connect with the consumers and enjoy the spirit of cricket together.
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP
Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.
*According to the Euromonitor ranking 2017