New Delhi, 25 September 2018 Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years, is kick starting the festive season with the launch of an all new range of Bottom Mounted, Top Mounted and Direct Cool refrigerators to add to the joy of celebration. The launch of these new stylish models with a luxurious glass-finish will help the brand in further strengthening its position in the Indian market and offer consumers a diverse product portfolio.
The Bottom & Top Mounted Refrigerators are available in the all new Spiral Glass finish, while the direct cool Refrigerators are available in both Spiral & Wave Glass styles. These patterns have been designed keeping in mind the modern kitchen décor of Indian households. The Spiral Glass pattern reflects a sense of calm and adds elegance to your home. Elevating the sense of style, the Wave Glass Pattern is designed to blend in with your home décor like work of art and add to the stylish essence of your kitchen.
The innovative Bottom Mounted Refrigerators (BMR) line-up HRB-2764PSG-E, HRB-2964PSG-E, HRB-3404PSG-E and HRB-3654PSG-E from Haier are specifically designed keeping in mind the daily usage habits. With the freezer section mounted at the bottom and refrigerator section at the top, Haier BMRs help in a 90% reduction in bending compared to conventional refrigerators. Moreover, with the innovative 8-in-one convertible feature, users have the freedom to convert the freezer portion into a fridge or back to a freezer within a time span of just 50 minutes. The new BMRs provide a wide capacity ranging from 256 liters to 345 liters. The refrigerators come with additional features such as twin inverter technology which automatically adjusts the cooling efficiency of the refrigerator, turbo icing technology that makes ice 200% faster in just 49 minutes. The refreshed range of BMRs comes in the all new spiral glass patterns, with a warranty of 10 years on the compressor as well as the fan motor on premium models.
The futuristic 5 IN 1 Convertible range of Top Mounted Refrigerators, HRF-2784PSG-E and HRF-2984PSG-E, are the perfect solution to address all space issues. Its heavy duty twin inverter compressor allows you the ease of converting the freezer into a fridge and back to a freezer with five convertible options within 50 minutes**. This trendsetter refrigerator features energy saving and retention modes that help users in saving energy and maintaining cooling retention in the refrigerator. The 5 IN 1 Convertible Top Mounted Refrigerators also come with turbo icing feature that helps make ice 200% faster in just 49 minutes.
The new range of Direct Cool Refrigerators HRD-1955CSG-E, HRD-1955CWG-E, HRD-1955PSG-E, HRD-1955PWG, HRD-2204CSG-E, HRD-2204CWG-E, HRD-2204PSG-E and HRD-2204PWG-E are armed with superior features and comes with a sturdy structure and an elegant design. The refrigerators have high quality heavy duty compressors for faster cooling and limited annual power consumption of only 128 units for 5 star and 168 for 4 star respectively. With the thickest PUF insulation of 6.5 cm, the refrigerators are capable of providing effective and efficient cooling throughout. The Direct cool refrigerators feature 1 Hour Icing Technology that helps in making ice in about 60 minutes. The new 5/4 Star DC refrigerators are available in stunning Spiral and beautiful Wave Glass designs to compliment the interiors of a modern household.
Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances (India) said, “India is an important market for us and we believe in developing superior quality products to meet the needs of the Indian consumers. The new models have been introduced to showcase our commitment and legacy that is built upon customer inspired innovation. The refreshed aesthetics and features of our new refrigerator range bring together the best in class design and functionality to appeal to the modern contemporary consumers.”
Price and availability: The new refrigerators are now available in the market and are priced as follows:
HRD-1955CSG-E – MRP Rs. 21000
HRD-2204CSG-E – MRP Rs. 22800
HRD-1955CWG-E – MRP Rs. 21000
HRD-2204CWG-E – MRP Rs. 22800
HRD-1955PSG-E – MRP Rs. 22200
HRD-2204PSG-E – MRP Rs. 23700
HRD-1955PWG-E – MRP Rs. 22200
HRD-2204PWG-E – MRP Rs. 23700
Bottom Mounted Refrigerators
HRB-2764PSG-E – MRP Rs. 36300
HRB-2964PSG-E – MRP Rs. 38700
HRB-3404PSG-E – MRP Rs. 45800
HRB-3654PSG-E – MRP Rs. 49900
Top Mount Refrigerators
HRF-2784PSG-E – MRP Rs. 34500
HRF-2984PSG-E – MRP Rs. 37000
ABOUT HAIER INDIA
Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.
ABOUT HAIER GROUP
Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.
Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.
*According to the Euromonitor ranking 2017