Haier partners with Unimoni Asia Cup 2018 in UAE

Haier partners with Unimoni Asia Cup 2018 as Official Global Partner & Associate Gold Sponsor

• Announces consumer contest for 50 lucky winners to stand a chance to travel to UAE and watch an Asia Cup match live

New Delhi, August 31^st, 2018: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years* today announced partnership with the Unimoni Asia Cup 2018 as one of the official sponsors. Haier will be the official Global Partner and Associate Gold Sponsor of the 2018 series which is scheduled from 15^th SeptembeR to 28^th September’ 2018.

Haier has always believed in innovation, teamwork, dedication and values that resonate well with cricket and its sportsmanship. This partnership with Unimoni Asia Cup 2018 strengthens the perfect synergy of core values of both partner brands which are committed to bring cricket to a larger Indian audience.

As part of the partnership, Haier will gain significant brand exposure on the grounds in form of in-stadium promotional methods such as perimeter electronic board branding, stadium electronic board branding etc., for visitors to see and have a top of mind brand recall. In order to celebrate this association and engage with its fans and consumers across India, Haier will be running an exciting consumer contest. The contest will be live from 1^st September to 18^th September, 2018 and will be promoted across offline and online mediums.

In order to participate, consumers will have to buy any Haier product worth 15,000 INR or above. The participants will have to fill up an interesting quiz from their Facebook profile and submit required information in the Haier Facebook App called #AsiaCupWithHaier. Fifty lucky winners of the contest will stand a chance to travel to UAE and watch an Asia Cup match live.

On partnering with Unimoni Asia Cup, Mr. Eric Braganza, President, Haier Appliances Pvt Ltd. Said, “We are delighted to associate with the Unimoni Asia Cup and are proud to be their official Global Partners and Associate Gold Sponsors. This association is a significant initiative by the company to expand horizons and build a closer connect with the consumers across Asian markets and enjoy the spirit of cricket together. Our passion and commitment continues to strengthen for a fascinating sport like cricket which demands its players and fans to be active, bold, dynamic and tenacious. This will further help us in building a momentous recall for the brand and its products amongst Asian consumers. ”

Held in every two years, the Asia Cup was founded in 1983 by the Asian Cricket Council in order to encourage goodwill between the Asian nationals. It is a multi-national limited overs International tournament between Asian countries. The 2018 Unimoni Asia Cup will take place in UAE from 15th September to 30th September and will be the 14th edition of this tournament since its inception.

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has 33 operations spread from Bombay, Bangalore, Chennai to Calcutta and a complete distribution network throughout the country as well as a manufacturing facility in Pune. Products offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier BMR refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things. Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2017