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Haier India Expands its Range of Washing Machines with new 360° Waterfall Technology

02-04 2019

Haier India Expands its Range of Washing Machines with new 360° Waterfall Technology   

  • Launches new 10kg top load washing machine with 360 degree waterfall technology that provides deeper cleaning and extra care to the fabrics


New Delhi, 26 December,18: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 9 Consecutive Years*, today announced the launch of its all new HWM100-678NZP 10 kgTop Load Washing Machine with 360-degree waterfall technology in India.


Augmenting its current range of washing machines, Haier has designed the new HWM100-678NZP washing machine with features that best cater to the laundry needs of Indian households. It comes equipped with 360-degree waterfall technology that offers deeper cleaning with extra care to the fabrics. The new washing machine features silent and steady operation and, comes with a big screen for more efficient user controls. Its direct motion invertor motor increases the machines longevity and helps in saving 30% time & energy.


The sleek, elegant and luxuriously designed HWM100-678NZP washing machine comes with Oceanus wave drum which creates stronger water flow for deep cleaning and less abrasion. It additionally comes armed with soft fall technology on its transparent toughened lid that allows for its smart & slow closure along with a shock absorption feature to prevent any accidents. 


Commenting on the launch, Mr. Eric Braganza, President, Haier India, said,With the launch of our new washing machine with 360-degree waterfall technology, we are expanding our existing range with an innovative product that delivers a comprehensive washing experience to our consumers. We at Haier, constantly look at addressing our user’s needs and introduce new innovations for a great user experience. To offer a wholesome washing experience to our customers, we have designed this model with advanced features to deliver unbeatable cleanliness and extra care to their clothes”.


The washing machine is aesthetically designed with artistic motifs on its sleek titanium grey color body. Its smooth edges and a curved body allow easy user access around the machine. With a life time warranty on the washing machine’s motor, Haier guarantees its users an excellent customer service experience for life.


The new Haier HWM100-678NZP 10 kg washing machine with 360-degree waterfall technology is available across India at an MRP of Rs. 43750/-.




Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.



Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.