Haier Introduces The Slimmest Side By Side Refrigerator In Smooth Black Steel Finish-Haier India

HAIER INTRODUCES THE SLIMMEST SIDE BY SIDE REFRIGERATOR IN SMOOTH BLACK STEEL FINISH

The new HRF-619KS comes with features like holiday and smart function which maintain the adequate internal cooling automatically
Comes with a twin inverter compressor that helps save on energy bills

New Delhi, 10^th January 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, today announced the launch of its slimmest side by side refrigerator - HRF-619KS Black Steel Edition.

Haier’s new slimmest side by side refrigerator is designed with impeccable looks and aesthetics to give an upscale feel to the kitchen. The refrigerator with a depth of 655mm comes with advanced features such as Smooth Touch Glass digital control panel and holiday & smart function that help in controlling the temperature settings while the user is away on holidays. It keeps the freezer section on as usual and sets the refrigerator section at 17 degrees Celsius to avoid unpleasant odor while not in use for longer duration.

Keeping in mind the space area available in a kitchen, Haier has designed this refrigerator with a 90-degree contour door to allow consumers an easy access to fetch all the crispers without opening the entire door. The HRF-619KS Black Steel edition offers an ample amount of storage space and perfectly balanced ratio between its refrigerator and freezer area i.e. 66% of refrigerator and 34% freezer of the total capacity thus ensuring maximum user convenience.

The all new black steel finish of the refrigerator will enhance the overall kitchen décor with its premium texture and style. The unique black steel look is designed to complement both light and dark objects placed in the kitchen while effortlessly adding sophisticated elegance to the aesthetics.

The new HRF-619KS refrigerator also comes equipped with super cool and freeze option giving users the access to certain items in the refrigerator and freezer with just a touch of a button. Its smart function, a smart feature based on hi-tech sensors further acts as an internal guide to direct the refrigerator in adjusting the inside temperature basis its contents and other ambient conditions. Moreover, for better visibility and accessibility, the refrigerator is fitted with top LED lights that ensure every corner inside is brightly illuminated.

Commenting on the launch, Mr. Eric Braganza, President, Haier Appliances India said, “We at Haier, understand the needs of the users’ and continuously introduce new innovations from time to time for a greater user experience. With the launch of our slimmest side by side refrigerator in black steel finish, we are expanding our existing range of best-in-class refrigerators with a model that every family desires. Haier has aesthetically designed this range with superior functionality and features that complements the efficiency and style quotient of consumers across all forms of kitchens i.e. modern, traditional and contemporary.

With twin inverter technology and smart sensors, the refrigerator automatically adjusts the cooling cycle and minimizes the sound output at home with the latest noise controlled technology.

The new HRF-619KS Black Steel Edition Side by Side Refrigerator is available across India at an MRP of Rs. 1,05,000/-

ABOUT HAIER INDIA

Initiated in January 2004, Haier Appliances (India) P. Ltd is a 100 per cent subsidiary of Haier Group. Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means consumers can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier is the world's leading home appliance provider, with global revenues amounting to US$ 30.3 billion and profits of US$ 2.89 billion in 2015. Its mission is to create innovative products according to the demands of our customers. Haier

has been named the number one global home appliance brand every year for the last ten years by Euromonitor International*, a world leader in strategy research for consumer markets, and in 2012 the Boston Consulting Group named Haier one of the ten most innovative companies in the world as well as the most innovative company in the consumer and retail category. Its global headquarters are based in the Chinese city of Qingdao and it also has regional headquarters in Paris, New York and Tokyo to serve its clients in Europe, America and Asia. Haier also has 5 R&D centers, 66 trading companies and 21 industrial parks worldwide. Haier Electronics Group Co., Ltd. a subsidiary of the Haier Group, is listed on the Hong Kong Stock Exchange (HKG: 1169). By drawing on its competitive strengths in marketing, the Internet, logistics and services, Haier Electronics Group aims to provide an integrated and unrivalled consumer experience. Qingdao Haier Co., also a subsidiary of Haier Group, is listed on the Shanghai Stock Exchange (SHA: 600690) and focuses on driving innovation in smart home technologies.

*According to the Euromonitor ranking 2018

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For more information, please contact: Deepti Sharma | deepti.sharma@2020msl.com

Anushree Sahay | anushree.sahay@2020msl.com