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Haier India and Aarohan come together to impart quality education to girl students in Greater Noida

09-09 2019

·         In line with United NationsSustainable Development Goal 4 (SDG4), Haier aims to support inclusive and equitable quality education

·         With this partnership, Haier has inaugurated a Centre for Excellence at a government funded school in Sakipur Village, Zeta I, Greater Noida

·         Through this pilot project, the consumer appliances major looks to address the foundational need of education in socio-economically less-privileged backgrounds

New Delhi, 09 September, 2019: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 10 Consecutive Years*, in association with Aarohan, a non-governmental organization, has opened its first Centre for Excellence at Nehru Smarak Inter College of Sakipur Village, Zeta I, Greater Noida. In a first of its kind for Haier, the pilot program will be providing supplemental education to 120 girl students from classes 9th to 12th and will continue to enrol a fresh batch of students each year to make it a sustainable effort. As part of this CSR initiative, the company plans to increase the number of students every year in a sustainable effort.

Taking inspiration from UN’s Sustainable Development Goal (4), Haier seeks to eliminate gender disparity in education and ensure that the girl students are provided with relevant educational and technical skills to be able to become self-reliant and self-sustainable tomorrow. In collaboration with Aarohan, the company will be focusing on foundational teaching, digital literacy, personality development, nutrition and healthcare of the students through innovative and new-age learning modules like smart classes and interactive sessions.

Through a stringent hiring programme, the center has employed teaching experts in core subjects like Mathematics, Physics, Chemistry and English to ensure students get the additional after-school support with their curriculum. These daily classroom sessions focus on learning not by rote but by using interactive smart tools that aid in better retention of knowledge which is regularly mapped through evaluation tests to track improvement in learning outcomes.

Commenting on the association, Mr. Eric Braganza, President, Haier Appliances India, said, “Staying true to our philosophy of ‘Inspired Living’, we believe in taking inspiration from people around us and introduce initiatives for the betterment of their well-being. Haier and Aarohan share a common vision of providing better education to the girl students thereby creating a noble difference in their lives. We believe that educating and empowering the girl child is among the most impactful way of contributing to the development of families, society, and the future of the nation.” 

Speaking on the partnership, Ms. Rani Patel, Founder President, Aarohan said, “We are thrilled about our partnership with Haier and are looking forward to the new opportunities that will play a vital role in the overall well-being of the society. We aim to provide access to quality education to underprivileged girl students. Keeping in mind the regional inequalities particularly for the girl child, the initiative seeks to bring about a social change through education. We are grateful for this partnership which will help us uplift the society in various ways for the future.”

Haier India’s Center for Excellence is equipped with a world-class computer lab, smart boards and LED TVs, air conditioners and refrigerator to create a holistic learning experience while ensuring a healthy environment for the students. The centre aims to decrease the learning gap by imparting skill-based knowledge to the students.

The inauguration witnessed the presence of Mr. Eric Braganza, President, Haier Appliances India, Mr. Satish N.S., Senior Vice President - Sales and Marketing, Haier Appliances India, Ms. Rani Patel, Founder President, Aarohan along with the school’s principal, teachers, students and parents.


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.


Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

Revenue generated by the traditional economy: Haier Group’s global revenue in 2017 was US$ 37.2 billion, with year-on-year growth of 20%; total pre-tax profits exceeded US$ 4.62 billion, profits achieved a year-on-year growth of 12.8%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2019