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Haier India pledges support amid nationwide COVID-19 crisis

04-23 2020

Haier India pledges support amid nationwide COVID-19 crisis

  • As part of conscious contributions towards the society, Haier India extends support to the government and the state administrations in the fight against the global pandemic

  • Haier India’s team of volunteers is helping quarantine facilities and the poor by supplying necessary amenities to meet the increasing demand on the ground

Haier India, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 11 Consecutive Years*, has pledged its support for India’s fight against COVID-19. To provide basic amenities to the frontline workers, doctors and patients, Haier has donated products like Refrigerators, Televisions and Deep Freezers to the hospitals dedicated as quarantine isolation wards across 75 districts in Uttar Pradesh and Pune.

Being a socially responsible company, Haier also undertook the initiative to provide essential food supplies to the poor who are struggling to survive amid the nationwide lockdown in parts of Uttar Pradesh, Punjab and Maharashtra. The company has disbursed 1.1 million meals including essential ration items in districts like Greater Noida, Lucknow, Meerut, Agra, Bareilly, Bulandshahar and Basti among others. Haier India is committed to extending support to the community and is taking all necessary measures to contribute towards our country’s fight against the global pandemic that has brought the world to a standstill.

As part of taking initiatives towards supporting the government and easing the burden of the state administrations, the company mobilized its team of volunteers to offer help to the underprivileged in some of the worst-hit areas. Through its team of volunteers, the company has also taken immediate palliative measures to help people in the areas that have lately been identified as hot-spots of COVID-19.

The burgeoning impact of COVID-19 has brought industries, organizations, institutions and possibly every human activity to a halt. Haier is constantly analysing the on-ground situation to ensure relentless support to the community, government and the country.

Staying true its customers, Haier has also extended the extended warranty on all its products expiring in March and April 2020 to two months after the lockdown is lifted. Haier’s service team is available remotely to help the customers with their service queries through multiple channels including WhatsApp, Live chat support and Haier Careline on toll-free numbers in addition to the demo videos, product user manuals and easy troubleshooting information made available on the brand website.


Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

*According to the Euromonitor ranking 2020


For further information, contact – ragini@haierindia.com