Haier India expands its product portfolio with the launch of 83 new age products; bets big on smart home solutions

Haier India expands its product portfolio with the launch of 83 new age products; bets big on smart home solutions

• Haier showcased the next-generation living experience ecosystem at Hyderabad International Convention Centre

• From Wi-Fi-enabled dual drum super silent washing machine to Google Certified bezel-less Smart LED TVs and interactive connected Refrigerator, Haier showcases its innovation prowess

• Haier has a strong service network with over 539 service centres in more than 19,000 pin codes across India

Hyderabad, 22nd February 2020: Haier, the global leader in Home Appliances & Consumer Electronics and World’s Number 1 brand in Major Appliances for 11 Consecutive Years*, today announced the launch of 83 products across categories along with its plans to spearhead the IoT era in the home appliances industry. Augmenting its product range in major categories such as refrigerators, air conditioners, washing machines, LED TVs and others, Haier is propelling its 2020 vision to strengthen its commitment to the Indian market.

The event which was held at Hyderabad International Convention Centre showcased Haier’s cutting edge smart home solutions across categories. Haier has always driven customer-inspired innovation and persistently identified the unaddressed requirements of its consumers by delivering products, which are relevant to their needs. With the expansion of its product portfolio to smart home solutions, the brand expects to continue its high growth momentum across categories in the future and serve the growing customer base across India.

At the event, Haier showcased products across categories including; Air Conditioners, Washing Machines, Refrigerators, Televisions, Microwaves, Deep Freezers and Water Heaters. Some of the key products powered by IoT and AI included – Android and Google Certified Smart LED TVs, Wi-Fi enabled Washing Machine, the new Clean Cool Range of ACs with the largest indoor unit in the industry and Smart Refrigerators with an in-built LED screen installed in the door, among others.

Haier strives to further strengthen its customer base through an extensive retail network of large format stores, multi-brand outlets and a robust dealer network across India. At present, the company has a strong network of 20,000 dealers across India, in which around 2,000 are direct dealers and 18,000 indirect.

The brand also promises of robust after-sales services to its customers through its strong service footprint in the country. It has over 539 service centres, including Haier Exclusive Service Centers (ESCs), Authorized Service Centers (ASCs) and Direct Service Centers (DSCs) in more than 19,000 pin codes across India. Haier has a strong network of 4000 plus service engineers that includes 2500 specifically dedicated in DSCs & ESCs.

The ‘Face Identification Feature’ for its Engineer Mobile Application ensures greater customer satisfaction and enhanced security by enabling identification of on-ground Haier engineers.

Haier’s effective service system like door to door Mobile Service Vans, 24*7 toll-free helpline and Dr. FIDO Live Chat feature available on the Haier India website, ensures a quick and efficient service solution for its customers across India. The brand has also introduced WhatsApp service support for Haier where customers can directly connect on the number – 8553049999

Commenting on the meet, Mr Eric Braganza, President, Haier Appliances India said, “The home appliances industry has ushered in an era of IoT and new technologies where customers are looking for products that provide a connected and holistic new-age experience. At Haier, we are committed to delivering products that seamlessly align with our motto of Inspired Living and adds convenience to the everyday lives of users.”

“Along with customer-inspired innovations, Haier also ensures robust after-sales services through a wide network of service centres to ensure ease and availability for its customers. In 2020, the brand strives to further strengthen its services across categories along with a stronger dealers’ base across India.”- He added.

The products displayed at the event exhibited Haier's progression in the home appliances and consumer durables segment.

With the digital revolution leading today’s new age world, Haier India is on a constant drive to innovate and create products that complement the evolving needs of customers in an increasingly connected world.

Smart Home Integration: Haier ushered in next-generation living by unveiling its revolutionary smart home experiences ecosystem across categories. From AI-enabled Smart TVs to Smart Refrigerators and Wi-Fi enabled Washing Machines, Haier showcased its innovation prowess for next-generation consumers.

Refrigerators: In the refrigerator category Haier launched its flagship IoT enabled T-Door Fridge with an in-built smart LED screen. With this new launch, the brand seeks to create an Internet of Food Ecosystem by adopting industry-leading connectivity technology and offer the best user experience. The big display screen installed on the door of the refrigerator is Wi-Fi enabled and comes loaded with other smart applications that create a connected ecosystem in your house.

Haier focused on energy efficiency as per BEE norms and has converted its entire frost-free range of refrigerators (across Top Mount, Bottom Mounted Refrigerator and Side By Side) to Twin-Inverter Technology which is industry’s first in terms of 10 years warranty on both fan motor and compressor.

The brand also focused upon 27 new models in different segments – 21 in Small Direct Cool segment, 5 in Big Direct Cool, among others. The small DC single door refrigerator ensures high performance, best-in-class aesthetics and space management available in 171, 182 and 192 Litres capacity with 2/3 Star ratings as per new BEE norms 2020. Haier’s Big DC range is its first inverter range of single door refrigerators which effectively address the concern of limited space by providing up to 40L more fridge section than any conventional top mount refrigerator of the same capacity.

Air Conditioners: Haier will be kick-starting the summer season this year with the launch of 29 new air conditioners to cater to the diverse needs and requirements of its customers. The brand is augmenting its PuriCool range of ACs this year, with the launch of an upgraded version. Other than the in-built ifD air purifier, the new 5 star rated range is Wi-Fi enabled and knitted with impressive voice assistance.

Other key Models of 2020 line-up in the AC category include FlexiCool Pro convertible model, CleanCool XL with 5-star rating (1.5 & 1 Ton) and the CleanCool Smart AC. While the CleanCool XL 5 star Inverter AC comes with the highest cooling capacity (5400 Watts), the CleanCool Smart AC in 3 Star rating incorporates Wi-Fi and Voice-Enabled features.

Both the air-conditioners are equipped with Haier’s revolutionary self-cleaning (SCT) and triple inverter+ technologies. As an industry first, the CleanCool XL air conditioner has the biggest indoor unit with 11 per cent expandable capacity (1200 – 6000) and ensures 33 per cent more airflow than any other conventional AC.

Washing Machines: Haier has announced 8 new SKUs in the washing machine category including its industry-first Front Load Smart Washing Machine with the Super Drum. It is not only Wi-Fi enabled but also boasts of the Industry’s Biggest Drum: 595mm, making it one of the most efficient products in this category. The Washing Machine comes with a 10Kg washer and 7kg dryer and allows for time savings of up to 55 per cent. It is knitted with Haier’s latest Direct Motion Motor technology.

The brand also launched its another Wi-Fi enabled Front Load Dual Drum Washing Machine, which can be operated through Haier Smart Home App and allows the user to wash independently in 2 different drums at the same time. The Washing Machine incorporates Haier’s latest Direct Motion Motor technology that increases efficiency and delivers a super silent performance with reduced wash time. The new technologies introduced to enable the user to have a more holistic laundry experience.

Consumer Electronics/LEDs: Haier unveiled 7 new models in its Google Certified Range of Android LED TVs. The company launched its new bezel-less super slim range of Smart TVs for an immersive viewing experience for its consumers. In line with Haier’s Smarter Life with AI promise, the Next Generation all-screen Android TV combines exquisite design, vibrant picture quality with 4K and Full HD technology along with a mesmeric sound experience. Inspired by Haier’s advanced technology, the newly launched televisions come with the latest Android Pie (9.0 version) with Artificial intelligence-powered TVs work with voice control Google Assistant. Haier’s new smart LED TV can become an IoT hub for smart homes to seamlessly integrate other connected appliances for a smarter living experience.

Water Heaters: Haier is expanding its product line-up of Water Heaters with six new models and introduced ABS Square Body. The range comes installed with manual and digital panel for the convenience of the customers. The brand 10 new variants in the category with Wi-Fi enabled option in Golden Spray ABS outer body.

Microwave Ovens: Haier launched two new variants in the product category: 25ltr convection in mirror glass finish and 30ltr convection (HIL3001CBPH) in floral finish.

ABOUT HAIER INDIA

Headquartered in New Delhi, Haier India has pan India operations and a vast distribution network across the country along with a manufacturing facility in Pune, Maharashtra. Product offerings of Haier India range from refrigerators, air conditioners, washing machines, TVs, water heaters, freezers to microwave ovens, with a special focus on local needs. For example, washing machines that work at nearly Zero Water Pressure help solve the biggest challenge that Indian consumers face in their daily lives, while Haier Bottom Mounted Refrigerators have also been well received by Indian consumers due to its large refrigeration capacity which caters to local people’s dietary habits. A larger refrigeration capacity means the consumer can store more vegetables while the refrigerator also makes people’s lives easier by placing the refrigerating chamber at the top of the machine.

ABOUT HAIER GROUP

Haier Group today is the world’s leading brand of major household appliances which is now transforming from a traditional manufacturer to an open entrepreneurship platform. In the era of the Internet and post e-commerce, Haier will extend its ecosystem to social networks and community economies while enhancing the user value of Haier products and services and instilling integrity as a core competency throughout the Group. Haier aims to become a global leader in the era of the Internet of Things.

In 2018, Haier Group generated a global turnover of RMB 266.1 billion, a year-on-year increase of 10%; its global profits and taxes exceeded RMB 33.1 billion, a year-on-year increase of 10%; and its ecosystem revenue reached RMB 15.1 billion, a year-on-year increase of 75%. Currently, the Group’s brands include Haier, Casarte, GE Appliances, AQUA, Fisher & Paykel, Leader, RRS, DCS, and Monogram. Each brand has its own unique market positioning and provides outstanding user experiences for end users. Haier is now further deploying and demonstrating the effectiveness of the Rendanheyi management model and will internationalize Rendanheyi through its unique cultural integration system.

*According to the Euromonitor ranking 2020